Don’t Gamble When It Comes to Google and Bing Ads

Paid Search Management Agency Serving Witmer, PA

Name: Marketing Agency
Brand: Prager Microsystems
Rating: 5.0 (14 reviews)

Sometimes you have to pay to play. In many industries, that means having a talanted Google Ads Manager is a key component to get your name in front of potential customers. At Prager Microsystems, we use deep data and real-time campaign monitoring to ensure you are getting the most exposure for the lowest cost. Good Google Ads management revolves around making sure that your efforts are highly targeted and optimized to ensure maximum ROI. It can be a frustrating game to play, but is a vital piece of the marketing mix.

Making PPC Ads on Google and Facebook Work for You

How can paid search benefit businesses located in Pennsylvania? The desire to appear at the top of Google's search results is universal. Yet, it's essential to acknowledge that search engine optimization (SEO) typically requires time to yield results. On the other hand, a Google Ads Manager can swiftly elevate your business to the top of the search page.

Paid Search Services Offered

Google Ads
Product Listing Ads
Click-to-Call
Facebook Ads
Facebook Lead Capture
Retargeting
And More

CONTACT US

Google Ads and Google Analytics Certified Partner

We possess a wealth of knowledge in paid search, and more significantly, we are well-acquainted with Google. The world's most utilized search engine is continuously refining the algorithms that dictate what appears in search results. Their primary objective is to deliver the information you seek in the shortest number of steps possible. A considerable number of our digital team members have earned certifications in Google Ads and Google Analytics, ensuring that we maintain the best practices in paid search management. Through the completion of Google's courses and the fulfillment of their ongoing educational prerequisites, our agency stands proudly as a certified Google Partner.

Facebook Advertising Agency

Facebook Ads offer businesses a special advantage, often featuring a lower cost per click due to the pre-segmented nature of their audiences. Unlike Google Ads, where user identities are frequently concealed, Facebook provides rich user data, encompassing demographics, locations, and interests. This empowers us to execute precise targeting based on a variety of selectable criteria, ensuring effective outreach to potential customers. Whether through multi-slide display ads or straightforward lead capture campaigns, our approach is adaptable to your objectives. Furthermore, our Facebook paid search management follows the same rigorous planning, analysis, and reporting process outlined earlier.

The Prager PPC Process

A proficient paid search management team is essential for maintaining a high-performing digital presence. Businesses that overlook the importance of paid search may find themselves trailing competitors in terms of search rankings and online visibility. The Prager process is a tried-and-true method for boosting website performance, capturing valuable leads, and enhancing search engine results. Below, we provide a quick overview of the key steps in our process:

Campaign Strategy

Using proprietary metrics and data, Prager’s digital strategists will determine specific and achievable goals, such as reduction of bounce rates, increase in lead quality, targeted ad and landing page content, and a boost in conversion rate. With a clear goal in sight, Prager’s digital marketing experts create campaigns that are aligned with your organization’s highest priorities.

Keyword Research

When it comes to Google Ads, keyword and content development is more than just traditional organic keyword research and the creation of timeless content. Our paid search management team specializes in identifying keywords that not only attract high-quality leads but also improve your quality score. Keyword research involves a nuanced approach, taking into consideration variables like trends, competitor campaigns, and user search behaviors.

Implementation

A well-managed and successful paid search advertising campaign directs users to the information they are promised when they click on your ad. The key is to align search terms and landing page content with digital ad content so that users will trust your business can offer them what they are looking for and entice them to take action.

Performance Tracking

Another crucial aspect of paid search management involves the meticulous tracking of all advertisements and conversions that lead to online purchases or new leads. We make this data accessible through our real-time Client Extranet, featuring a user-friendly interface. With this tool, you'll have full visibility into every dollar spent and every conversion generated.

Analyzing/Optimizing

Paid search management experts on our team leverage data to fine-tune your ads' quality score and elevate conversion rates. We conduct regular evaluations of search terms and ad performance to identify optimization prospects. Our adaptable approach allows us to pivot strategies in line with evolving market trends and your changing priorities.

Reporting

As previously indicated, you will have the convenience of utilizing our Client Extranet, ensuring that all your campaign information is easily accessible whenever necessary. The expectations set during our initial strategy session will shape the frequency and depth of the performance reviews held with our digital marketing team.

The Prager Paid Search Management Difference

Data is the ultimate proof. At Prager, we take great pride in being one of the most thorough paid search management agencies catering to Pennsylvania businesses. Our dedication to precision is evident at every step, from research and planning to implementation and reporting. What truly sets us apart is our unwavering commitment to detail. We are data enthusiasts, and we leverage it to enhance your bottom line.