Be Fresh and Stay Relevant with Regular Blog Posts
Blog Marketing Services
When it comes to website content at Prager, blog writing is an important component of our strategy. Blogging is a great way to increase your company’s exposure and credibility. When you share your knowledge and opinions, you’ll not only capture the attention of those interested in your company, but your readers will view you as an expert on the topics you write about.
We understand as a business owner it’s difficult to take the time to sit down and put your thoughts into words. With our blog marketing services, our content strategists and professional writers will keep your blog up to date with the latest news from your company, updates about your products or services, and information about your industry. We make sure that each entry is interesting, readable, and educational, and is written with a voice that represents your company.
The Benefits of Blogging & SEO
As we select topics for your website, we optimize each entry for the best keyword phrases to assist with your search engine optimization efforts. By taking the time to shape your blog articles around relevant keywords, search engines can identify and rank each entry for your readers to find. If you already have a blog with existing posts, our blog marketing services can edit and optimize both the entries you’ve already posted and the ones you write in the future. Also, because search engines believe that a blog entry with links has more authority, we’ll also include relevant links to other blog entries and the service areas of your site. When you have an optimized blog, you’ll reach more readers who trust in what you have to say and feel more comfortable contacting you about your products or services.
Promote Your Business Via Your Content
Creating and publishing unique content is just the first step in a successful blog marketing campaign. Once your blogs are launched they will be indexed by the search engines but may take some time to propagate in the results. We are able to assist with publishing your blogs on social media and via email marketing. Creating these additional access points for your content will help drive traffic to your site from reputable sources and assist in your ability to climb the search engine rankings. We specialize in all facets of digital marketing so we can create a broad blog marketing campaign that will help you be successful.
Effectively Increase Organic Traffic
Consistently adding relevant content to your site shows the search engines that you are actively trying to engage with users. This will help your site’s domain authority and ultimately increase your traffic. Through our propriety platform, Prager Analytics, you will be able to see what blogs and pages are bringing in the most organic traffic. We can then use these metrics to decide the next steps in your content creation strategy to continue raising the bar.
Professional WordPress Website Development
As the most popular blogging platform in the world, WordPress provides a robust content management solution for any business. At Prager, we build our custom websites on the WordPress platform because of its virtually endless scalability and ease of use. You will be able to publish new blog articles and quickly make updates to your site’s content so you can get back to running your business. Contact us today f you are interested in our web design and development or blog writing services.