Don’t Gamble When It Comes to Google and Bing Ads

Paid Search Management Agency Serving Lansdowne, PA

Every now and then, you have to open your wallet to get into the game. In many industries, this means having a skilled Google Ads Manager plays a pivotal role in introducing your brand to potential customers. At Prager Microsystems, we rely on comprehensive data analysis and real-time campaign monitoring to ensure you get the highest exposure at the lowest cost. Successful paid search management is all about precise targeting and optimization, aimed at maximizing your return on investment. While it may be a challenging endeavor, it remains an essential piece of the marketing puzzle.

Making PPC Ads on Google and Facebook Work for You

What makes paid search a valuable asset for businesses in Pennsylvania? It's a common desire for everyone to secure a top spot in Google's search results. The reality is that search engine optimization (SEO) often requires time to show results, making a Google Ads Manager an effective way to quickly reach the top of the search page.

Paid Search Services Offered

Google Ads
Product Listing Ads
Click-to-Call
Facebook Ads
Facebook Lead Capture
Retargeting
And More

Google Ads and Google Analytics Certified Partner

We know paid search, and more importantly, we know Google. The world’s most used search engine is constantly tweaking the algorithms that control what comes up in their search results. They want to make sure that you get the information you are looking for in the fewest steps possible. A number of our digital team members have achieved Google Ads and Google Analytics certifications so that we are equipped to follow the best practices when it comes to paid search management. By completing the courses Google provides and meeting their continuing education requirements, our agency is recognized as a certified Google Partner.

Facebook Advertising Agency

Facebook Ads offer businesses a special advantage, often featuring a lower cost per click due to the pre-segmented nature of their audiences. Unlike Google Ads, where user identities are frequently concealed, Facebook provides rich user data, encompassing demographics, locations, and interests. This empowers us to execute precise targeting based on a variety of selectable criteria, ensuring effective outreach to potential customers. Whether through multi-slide display ads or straightforward lead capture campaigns, our approach is adaptable to your objectives. Furthermore, our Facebook paid search management follows the same rigorous planning, analysis, and reporting process outlined earlier.

The Prager PPC Process

Robust paid search management teams are a cornerstone of a successful digital presence. Neglecting paid search can leave businesses trailing their competitors in search rankings and online visibility. The Prager process is a proven strategy for enhancing website performance, attracting viable leads, and elevating search engine results. Here's a concise breakdown of the steps within our process:

Campaign Strategy

Prager's digital strategists leverage exclusive metrics and data to establish concrete and attainable objectives. These goals may encompass reducing bounce rates, enhancing lead quality, optimizing ad and landing page content, and elevating conversion rates. With a well-defined target in mind, Prager's digital marketing specialists craft campaigns that align perfectly with your organization's top priorities.

Keyword Research

In the realm of Google Ads, keyword and content development go beyond the conventional organic keyword research and the creation of evergreen content. Our paid search management team excels at discovering keywords that not only bring in top-notch leads but also enhance your quality score. The process of keyword research is intricate, accounting for factors like trends, competitor campaigns, and user search behaviors.

Implementation

A well-handled and successful paid search advertising campaign leads users to the information they were promised in your ad. The fundamental aspect is ensuring that search terms and landing page content are in sync with your digital ad content. This alignment fosters trust among users, assuring them that your business can fulfill their needs and motivating them to take action.

Performance Tracking

In paid search management, it's equally essential to accurately track all ads and conversions that result in online purchases or new leads. We offer access to this data through our real-time Client Extranet, designed with an easy-to-use interface. This tool empowers you to monitor every dollar spent and every conversion generated.

Analyzing/Optimizing

Our team of paid search management specialists utilizes data-driven insights to optimize your ads' quality score and increase conversion rates. We continually assess search terms and ad performance, seeking out opportunities for improvement. Our flexible approach empowers us to pivot strategies when market dynamics and priorities change.

Reporting

As mentioned before, our Client Extranet provides you with access to all your campaign information whenever you need it. The expectations set during our initial strategy session will determine how frequently and comprehensively performance reviews are conducted in collaboration with our digital marketing team.

The Prager Paid Search Management Difference

The proof is in the data. At Prager, we pride ourselves on being one of the most thorough paid search management agencies for Pennsylvania businesses. From research and planning to implementation and reporting you will find that our impeccable attention to detail is what sets us above the competition. We live and breathe data and we use it to improve your bottom line.

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