Don’t Gamble When It Comes to Google and Bing Ads

Paid Search Management Agency Serving Birdsboro, PA

Sometimes you have to pay to play. In many industries, that means having a talanted Google Ads Manager is a key component to get your name in front of potential customers. At Prager Microsystems, we use deep data and real-time campaign monitoring to ensure you are getting the most exposure for the lowest cost. Good Google Ads management revolves around making sure that your efforts are highly targeted and optimized to ensure maximum ROI. It can be a frustrating game to play, but is a vital piece of the marketing mix.

Making PPC Ads on Google and Facebook Work for You

How can paid search benefit businesses located in Pennsylvania? The desire to appear at the top of Google's search results is universal. Yet, it's essential to acknowledge that search engine optimization (SEO) typically requires time to yield results. On the other hand, a Google Ads Manager can swiftly elevate your business to the top of the search page.

Paid Search Services Offered

Google Ads
Product Listing Ads
Click-to-Call
Facebook Ads
Facebook Lead Capture
Retargeting
And More

Google Ads and Google Analytics Certified Partner

We know paid search, and more importantly, we know Google. The world’s most used search engine is constantly tweaking the algorithms that control what comes up in their search results. They want to make sure that you get the information you are looking for in the fewest steps possible. A number of our digital team members have achieved Google Ads and Google Analytics certifications so that we are equipped to follow the best practices when it comes to paid search management. By completing the courses Google provides and meeting their continuing education requirements, our agency is recognized as a certified Google Partner.

Facebook Advertising Agency

Facebook Ads provide a unique opportunity for businesses, often delivering a lower cost per click thanks to pre-grouped audiences. Unlike Google Ads, where the searcher's identity can be elusive, Facebook provides detailed user information, including demographics, location, and interests. This grants us enhanced targeting capabilities, allowing us to pinpoint potential customers using various selectable criteria. Whether through multi-slide display ads or streamlined lead capture campaigns, we tailor our approach to your needs. Rest assured, the same comprehensive planning, analysis, and reporting process described earlier is implemented in our Facebook paid search management.

The Prager PPC Process

Robust paid search management teams are a cornerstone of a successful digital presence. Neglecting paid search can leave businesses trailing their competitors in search rankings and online visibility. The Prager process is a proven strategy for enhancing website performance, attracting viable leads, and elevating search engine results. Here's a concise breakdown of the steps within our process:

Campaign Strategy

Prager's digital strategists utilize their proprietary metrics and data to identify specific and realistic objectives. These goals may involve lowering bounce rates, enhancing lead quality, tailoring ad and landing page content, and increasing conversion rates. With a clear focus, Prager's digital marketing experts develop campaigns that closely align with your organization's most critical needs.

Keyword Research

In the realm of Google Ads, keyword and content development go beyond the conventional organic keyword research and the creation of evergreen content. Our paid search management team excels at discovering keywords that not only bring in top-notch leads but also enhance your quality score. The process of keyword research is intricate, accounting for factors like trends, competitor campaigns, and user search behaviors.

Implementation

A well-executed and thriving paid search advertising campaign leads users to the information they were promised upon clicking your ad. The pivotal factor is aligning search terms and landing page content with the content of your digital ad. This congruence establishes trust with users, convincing them that your business can provide the solution they're seeking and motivating them to take action.

Performance Tracking

Another integral part of paid search management is the precise tracking of all advertisements and conversions that lead to online purchases or new leads. This valuable information is readily accessible through our real-time Client Extranet, featuring a user-friendly interface. With this resource, you can effectively monitor every expenditure and every conversion generated.

Analyzing/Optimizing

The expertise of our paid search management specialists lies in harnessing data to enhance your ads' quality score and boost conversion rates. We conduct routine assessments of search terms and ad performance to pinpoint areas for optimization. Our adaptable approach enables us to adapt strategies in response to evolving market conditions and your shifting priorities.

Reporting

As mentioned before, our Client Extranet provides you with access to all your campaign information whenever you need it. The expectations set during our initial strategy session will determine how frequently and comprehensively performance reviews are conducted in collaboration with our digital marketing team.

The Prager Paid Search Management Difference

Data speaks volumes. At Prager, we take immense pride in being one of the most thorough paid search management agencies serving Pennsylvania businesses. Our dedication to precision extends across all phases, encompassing research, planning, implementation, and reporting. It's our meticulous focus on the finer points that truly sets us apart from the competition. We have an appetite for data, and we use it to boost your bottom line.

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