One of the most important parts of a search engine optimization campaign is SEO keyword research. It’s the stepping stone that helps your business get to the top of search engine rankings and helps you reach more potential customers. At Prager, we will perform professional SEO keyword research and optimize your website for the keyword phrases that will help you generate new business. So what is a keyword phrase? From a user standpoint, a keyword phrase is the string of words you type into a search engine, such as “Philadelphia bakery” or “used car parts.”

What Exactly is SEO Keyword Research?

SEO keyword research involves identifying the popular words and phrases people enter into search engines and using that info to determine what your website should rank for. Analyzing search trends for the various products or services that you provide and other related terms help form a roadmap for success. After dissecting the data, a plan is laid out that will help you combat your competition and rank for the most opportune keyword phrases in your industry. This plan will incorporate the focus keywords into your website content and page structure.

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Our Keyword Research Process

Once you partner with us, our search engine optimization consulting experts will contact you to discuss your company, your industry, your products/services, and your goals. We will evaluate your website to see which keyword phrases you’re already targeting. We’ll also check your current rankings, meta tags, content, URLs, and other website elements to determine where we can help you improve.

After that, we’ll review your main competitors to see which keyword phrases they’re trying to rank for and make a list of what we believe are the best phrases that will generate new leads for your company. Our professional SEO keyword research company will use tools to select phrases based on how competitive they are, how many searches they get, and their viability. If you have a paid search campaign or an internal website search feature, this data can also help us select keyword phrases. Then, we’ll implement these phrases into your current content, meta tags, and write new content to help you rank on search engines as soon as possible.

We’ll share our ranking reports, keyword research data, and analysis with you on a regular basis to keep you up to date on how your company is doing. You’ll even be able to view your data via our analytics platform 24/7/365. With our ongoing support, we’ll find out which keyword phrases are the most successful in sending more traffic to your website and adjust our plan of attack to take advantage of new opportunities.