Don’t Gamble When It Comes to Google and Bing Ads

Paid Search Management Agency Serving Elmhurst, PA

Name: Marketing Agency
Brand: Prager Microsystems
Rating: 5.0 (14 reviews)

There are moments when you need to make a financial commitment to enter the game. In various industries, this involves having a professional Google Ads Manager as a crucial tool to introduce your brand to potential customers. At Prager Microsystems, we harness the power of in-depth data analysis and real-time campaign monitoring to ensure that you achieve maximum exposure while keeping costs to a minimum. Successful management of paid search revolves around precise targeting and optimization to ensure the highest possible return on investment. Although it may seem like a challenging endeavor, it's an essential aspect of your marketing mix.

Making PPC Ads on Google and Facebook Work for You

What advantages does paid search offer to businesses in Pennsylvania? Everyone aspires to secure a prominent position in Google's search results. The reality is that search engine optimization (SEO) often entails a gradual process. In contrast, a Google Ads Manager can provide an almost immediate top-of-page presence in search results.

Paid Search Services Offered

Google Ads
Product Listing Ads
Click-to-Call
Facebook Ads
Facebook Lead Capture
Retargeting
And More

Google Ads and Google Analytics Certified Partner

We know paid search, and more importantly, we know Google. The world’s most used search engine is constantly tweaking the algorithms that control what comes up in their search results. They want to make sure that you get the information you are looking for in the fewest steps possible. A number of our digital team members have achieved Google Ads and Google Analytics certifications so that we are equipped to follow the best practices when it comes to paid search management. By completing the courses Google provides and meeting their continuing education requirements, our agency is recognized as a certified Google Partner.

Facebook Advertising Agency

With Facebook Ads, businesses can leverage a unique opportunity, often benefiting from a lower cost per click thanks to pre-grouped audiences. Unlike Google Ads, where the searcher's identity is often unknown, Facebook provides valuable user data, including demographics, locations, and interests. This enables us to fine-tune our targeting using a range of selectable criteria, ensuring precise outreach to potential customers. Whether you prefer multi-slide display ads or streamlined lead capture campaigns, we tailor our approach to meet your goals. Additionally, our Facebook paid search management adheres to the same meticulous planning, analysis, and reporting process detailed earlier.

The Prager PPC Process

Paid search management teams are integral to a high-performing digital presence. Without paid search, businesses can lag behind competitors when it comes to search ranking and visibility. The Prager process is a proven method for increasing website performance, securing viable leads, and improving search engine results. Here’s a quick breakdown of the steps in our process:

Campaign Strategy

Using exclusive metrics and data, Prager's digital strategists establish precise and achievable goals. These objectives may encompass reducing bounce rates, improving lead quality, fine-tuning ad and landing page content, and amplifying conversion rates. Armed with a well-defined target, Prager's digital marketing specialists design campaigns that seamlessly integrate with your organization's foremost priorities.

Keyword Research

In Google Ads, keyword and content development extends beyond the realm of standard organic keyword research and creating evergreen content. Our paid search management team is skilled at identifying keywords that attract high-quality leads while also improving your quality score. Keyword research involves a sophisticated analysis, taking into consideration variables such as trends, competitor campaigns, and user search behaviors.

Implementation

A well-handled and successful paid search advertising campaign leads users to the information they were promised in your ad. The fundamental aspect is ensuring that search terms and landing page content are in sync with your digital ad content. This alignment fosters trust among users, assuring them that your business can fulfill their needs and motivating them to take action.

Performance Tracking

Another integral part of paid search management is the precise tracking of all advertisements and conversions that lead to online purchases or new leads. This valuable information is readily accessible through our real-time Client Extranet, featuring a user-friendly interface. With this resource, you can effectively monitor every expenditure and every conversion generated.

Analyzing/Optimizing

Our team of paid search management specialists utilizes data-driven insights to optimize your ads' quality score and increase conversion rates. We continually assess search terms and ad performance, seeking out opportunities for improvement. Our flexible approach empowers us to pivot strategies when market dynamics and priorities change.

Reporting

As mentioned previously, you will have access to our Client Extranet where all of your campaign information will be available to you at any time. The expectations that you set during our initial strategy session will determine the frequency and depth of the performance reviews with our digital marketing team.

The Prager Paid Search Management Difference

The evidence lies in the data. At Prager, we hold our position as one of the most comprehensive paid search management agencies for Pennsylvania businesses. Our commitment to meticulousness spans the entire process, from research and planning to implementation and reporting. What truly distinguishes us is our unwavering attention to detail. We are deeply immersed in the world of data, utilizing it to enhance your bottom line.

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