Paid search is a great way to gain immediate exposure on search engines. Not only is paid search effective, but it’s instantaneous. This means you won’t have to wait weeks or months to see your efforts succeed. At Prager, we can help you create a paid search campaign tailored to your business and your audience. Here are four tactics we actively avoid.
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Search engine optimization is an essential part of any digital marketing campaign. However, SEO isn’t just limited to Google rankings – local SEO is an important part of the strategy as well. According to CMG, 50 percent of consumers who do a local search on their smartphone (and 34 percent who use their tablet) visit a local business within 24 hours. If your company hasn’t invested in local SEO techniques, you won’t be a business that these consumers find. Here’s why you shouldn’t ignore local SEO.
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The age of the internet is ever-changing, and what was once successful for your company may not be so successful anymore. No matter what industry you’re in, it’s important to assess and refresh your digital marketing plan on a regular basis. Keeping things fresh is the key to reaching more customers and improving your bottom line.
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Whether you were at work, at home, running errands, or out with friends, chances are you sent or received a text in the past 24 hours. In fact, the number of sent texts has increased by by 7,000% in the past 10 years, and when you’re part of a business, this statistic is an important one.
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As a digital marketing consultant, it’s important to stay motivated in your marketing campaign. No matter your project, a little motivation and productivity can lead to success. Here, we share some tips for ways to boost your productivity and achieve more.
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Your company logo is an important part of your business. A logo provides a specific image that makes you recognizable to potential customers. It also gives you the opportunity to express your brand’s personality. When it comes to logo design, the options are virtually endless, but there are a few things you should consider.
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When it comes to digital marketing, a good campaign needs a good SEO strategy. Today, the world of SEO and its best practices are constantly changing, so it’s important to stay on top of what’s successful and what’s not. Here, we share the common mistakes that many SEO experts make and why you should avoid them.
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Even though marketing approaches have changed, content is still what draws people in. Having a solid content marketing strategy can help you reach the most potential customers and if yours is outdated, you may not be maximizing its potential. Here, our digital marketing experts share some tips for how you can refresh your content marketing.
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While social media marketing has its own overall strategy, the strategy for each platform should be different. What works for Facebook may not work for Pinterest; what works for Pinterest may not work for Instagram. When it comes to Twitter marketing, there are certain actions that need to be taken to help build up your brand. At Prager, we can help you do that with a personalized Twitter marketing strategy.
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Studies have shown that taking a vacation can improve your physical health, mental health, and overall well-being. Unfortunately, less than 50% of Americans use their allotted paid vacation time and many of those who do can’t seem to disconnect from work while they’re away. At our online marketing company, we encourage you to take a vacation and actually vacate your life. Here’s how to disconnect from work during your time away.
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