Offer the digital marketing your clients already ask for, without adding it to payroll.
If you are an agency or a business consultant, you already have the relationships. This partnership lets you offer search, media, hosting and measurement without hiring that team. Refer a client and share in the revenue, or resell the work under your own brand. We are an independent firm in Collegeville, Pennsylvania, doing this work since 2003, and we would be glad to be the bench behind yours.
You make the introduction. Prager runs the client relationship and shares a percentage of gross revenue with you, for as long as the account stays and grows.
You own the relationship and set the client price from wholesale rates. Prager executes behind the scenes and never contacts your clients.
What is the Prager Digital Marketing Partnership Program?
The Prager Digital Marketing Partnership Program is a simple way for any agency or business consultant to offer digital marketing without hiring a delivery team. Prager Microsystems, an independent firm in Collegeville, Pennsylvania, founded in 2003, handles strategy, production and execution. You can refer the client and share in gross revenue, or resell the work under your own brand. Both are welcome.
There is no franchise fee and no territory to purchase. A referral partner receives a percentage of gross revenue on the accounts they open. A white label partner buys at wholesale and sets the client price. This page explains the model. The exact rate goes in your partner agreement, so it can match how you sell instead of forcing one public number on every firm.
Agencies and consultants come to us when they want a steady team for the technical side of growth. That might be a Google Ads account that needs a closer look, a WordPress site that needs care, Local Services Ads waiting on review, or pages that rank and still are not named inside an AI answer. The partnership is that help, offered on purpose, with two clear ways to take part.
Who is this partnership a good fit for?
It is a good fit for any agency or business consultant who wants digital marketing on the menu without a new payroll. Design firms, marketing agencies, IT providers, fractional executives, accountants and advisors all belong here. If your clients already trust you, you can add this work without building a department to deliver it.
A design firm, a development shop, an IT provider or a marketing agency of any size can win the relationship and still want senior help with search, media, hosting or measurement. Hiring a full bench for a handful of accounts rarely pays, and freelancers can be hard to keep an eye on. Prager is glad to be that bench. We already do this quietly for other agencies, and we are happy to do it with you.
Business consultants, fractional executives, accountants and operators hear the growth question all the time. You already have the conversation and the trust. You should not have to build a marketing department just to give a useful answer. We can help you give that answer, while your client still sees you as the person who brought the solution.
Partners bring a wide range of clients. Many are businesses that rely on a steady stream of new leads, including licensed trades and established local companies. The work also fits well outside those categories when the offer is clear and the client is ready to invest. If you are not sure a particular account is a match, ask us. We would rather think it through with you than leave you guessing.
We will be straightforward about scope, because that protects your reputation as much as ours. Some goals need more than a 90-day sprint, and some offers need a clearer story before ad spend will pay off. If a different approach would serve your client better, we will say so plainly and kindly, and we will help you decide the next step. You will never be talked down to for asking.
How do referral and white label partnerships differ?
A direct referral pays you for the introduction while Prager runs the client relationship. White label keeps the client relationship with you, keeps Prager behind the scenes, and lets you price from wholesale. Both paths are built on monthly retainers, so the income repeats as long as the account stays and grows.
| Direct referral | White label | |
|---|---|---|
| Who owns the client | Prager works with them directly | You do. Prager is silent. |
| Who the client sees | Prager, introduced by you | Your brand only |
| How you are paid | A percentage of gross revenue | The spread between wholesale and your price |
| Who sets the price | Prager | You set the client price, starting from wholesale rates. |
| Your delivery burden | None | Account management only |
| How it grows | New services, larger retainers and added locations increase the base your share is calculated on. | The spread widens as the retainer grows |
How does a direct referral partnership work?
You refer the client. Prager works with them directly and shares a percentage of gross revenue with you. You are paid for opening the door, not for managing campaigns. As the account grows, through new services, a larger retainer or additional locations, the revenue your share is based on grows with it.
How does white label delivery work?
You own the client relationship and set your own pricing from wholesale rates. Prager is the silent partner. We execute behind the scenes so the work can be presented as yours. Prager has no contact with your clients, and they are not told we exist. We do not use any of the work in any of our portfolios.
This is where the revenue potential is most interesting for a partner who already sells. You buy at wholesale and sell at the market rate your relationships can support. The spread is yours. Because the work is usually a monthly retainer, you are building recurring income on accounts you already know how to win, not chasing a one-time project fee.
Which path fits the way you already sell?
If you want to stay in the room and control the price, white label fits. If you would rather hand the relationship over and be paid for the introduction, referral fits. Answer three questions and the recommendation updates. Neither answer commits you to anything.
Answer the three questionsThe recommendation appears here. Both paths are real, and plenty of partners run one of each depending on the client.
Most partners feel the answer before they finish, and either choice is a good one. An agency that already owns the client relationship, sends invoices, and has an account manager usually likes white label. A consultant who makes warm introductions and would rather not take on day-to-day support usually likes referral.
You are not locked in. Some partners refer accounts that need a specialist relationship and white label the ones they want to keep inside their own brand. The agreement can cover both.
Which services can a partner offer through Prager?
Everything Prager sells directly. Search engine optimization, answer engine optimization, paid search, Local Services Ads, web design, hosting, content, email and analytics. Client projects start around $2,000 and scale with the goal, and most ongoing programs become monthly retainers after a consultation.
| Service | Why a partner sells it |
|---|---|
| Search engine optimization | SEO is the base layer answer engines still retrieve from. It is also the longest retainer on many accounts. |
| Answer engine optimization | The question clients are asking now. We will show you how the claim is measured, so you can explain it with confidence. |
| Paid search | Immediate demand capture, and the fastest way to show a partner-referred account that the work is real. |
| Local Services Ads | Pay-per-lead placement for the trades, including the migration into Google Ads now underway. |
| Web design | Often the entry point. A site that welcomes the visitor makes every other service easier to prove. |
| Managed hosting | Recurring by nature, and the layer that lets technical fixes ship the same day. |
| Content strategy | The pages the other services depend on, written to be cited rather than padded. |
| Email marketing | One of the highest-return channels on most accounts, and a natural add-on once you already have the relationship. |
| Analytics and testing | What makes the rest easy to explain. Clear numbers help you renew the work with confidence. |
Client projects start around $2,000 and scale with the goal. Most ongoing programs become monthly retainers after a consultation, because a one-month sprint cannot show whether the work compounded. Those are the same commercial facts Prager publishes for direct clients. A partner agreement then decides whether that revenue is shared or purchased at wholesale.
Why does a monthly retainer change the math for a partner?
Digital marketing at Prager is usually billed as a monthly retainer, so a partner is paid on a repeating fee instead of a one-time project. A small book of active accounts can become a second profit center without the cost of an in-house marketing department. The rate itself is contractual, not published here.
You already spend time advising clients on growth. This program turns that conversation into a line item. A handful of active accounts can produce meaningful monthly income. A larger book of referred or white labeled retainers can stand next to the business you already run.
We do not publish a referral percentage or a wholesale rate card on this page, because the right number depends on the path and the work. Both are agreed in a conversation and written into the partner agreement. The calculator will not guess those numbers for you. It only does arithmetic on figures you type, so you can picture how a retainer book can grow. It is a planning tool, not a quote.
Illustrative partner math
Drawn entirely from the figures you enter, assuming accounts are added each quarter and retained. Not a forecast, and not a Prager rate.
The shape matters more than the number. A one-time project fee is a spike. A retainer book compounds, because last quarter’s accounts are still paying while this quarter’s are added.
Why hire Prager instead of another white label or referral partner?
Choose Prager when you want the work done by people who will answer the phone, in one office, with Google Partner status, since 2003. We design, host and measure a large share of what we optimize, so technical problems get fixed instead of forwarded. We will also be honest, and kind, when a different scope would serve the client better.
Some white label options put a sales desk in front of production you never get to meet. Prager is an independent firm where the people doing the work share one office. When your client asks a hard question, the answer comes from someone who knows the account, and you are welcome to talk with that person.
We design, host and instrument a large share of what we optimize. A blocked crawler, a broken template or a tracking gap is a code change, not a ticket to a third vendor and a two week wait.
Clients are asking about visibility in ChatGPT and AI Overviews. Prager publishes a method, a set of buyer questions, and a definition of citation share. If you want to offer that, we will show you how the claim gets checked next month, in language you can share with a client.
Stephen Prager reviews the standard we publish under our own name. The operating line is plain. Digital marketing only works when research, creative, media and the website are run as one system, by people who share one office.
What should you ask any white label firm before you sign?
Ask who actually does the work, whether they will talk to your client, what happens to the account if you leave, and how the result will be measured next month. Please ask us the same questions. We are glad to answer them, and they are a healthy way to choose any partner.
- Who physically does the work, and can I speak to them?
- Is production in-house, offshore, or subcontracted again?
- Will you ever contact my client directly, under any circumstance?
- Who owns the ad accounts, the site, and the data if we part ways?
- How will you measure this next month, in a number I can show a client?
- What will you refuse to do, and have you ever turned an account away?
- What happens when a campaign underperforms? Who tells my client, and how?
- Is the rate in the agreement, or does it move once volume changes?
We are happy to walk through all eight on the first call. If something does not match how you like to work, we will sort that out together before anyone signs anything.
Why are partners being asked about AI search?
Because most searches no longer end in a click, and clients have noticed. Your clients are asking why traffic fell while the business did not. You do not have to become an AI-search specialist to help them. You can explain the shift and introduce a team that measures citation share. That is often what makes the conversation feel useful.
Source: SparkToro and Similarweb zero-click studies. Chart drawn from the table below.
| Year | Zero-click share |
|---|---|
| 2024 | 60.45% |
| 2026 | 68% |
Source: Ahrefs, March 2026, about 863,000 keywords. Chart drawn from the table below.
| Source rank | Share |
|---|---|
| Google top 10 | 38% |
| Ranks 11–100 | 31.2% |
| Beyond rank 100 | 31.0% |
Source: Ahrefs brand study, 75,000 brands. Chart drawn from the table below.
| Signal | Correlation |
|---|---|
| Branded web mentions | 0.664 |
| Backlinks | 0.218 |
Source: Aggarwal et al., KDD 2024 (arXiv:2311.09735). Chart drawn from the table below.
| Tactic | Visibility lift |
|---|---|
| Named expert quotes | +41% |
| Original statistics | +40% |
| Inline source citations | +32% |
| Keyword stuffing | −8% |
This is why answer engine optimization is a named service with a measurement definition, not just a bullet on a list. If you want to sell visibility inside AI answers, we will show you how that claim gets checked, so you can stand behind it.
What does starting a Prager partnership look like?
A conversation, then a partner agreement that names the path and the rate, then a first account. There is nothing to buy before that conversation, and no membership tier to select. Most partners start with one account rather than a pipeline. You do not need a large roster to begin.
- 1A conversation
Tell us what you sell, who your clients are, and how you like to work. We will recommend a path and answer anything you want to know. There is no screening speech, and nothing you need to prepare.
- 2The partner agreement
The path, the referral percentage or the wholesale rate, the confidentiality terms, and what happens to accounts if either side walks away. In writing, before any client is involved.
- 3The first account
One real client, scoped and delivered, so you can see the work before you put your name on more of it. Most partnerships start here rather than with a pipeline review.
- 4A repeating book
Once the first account is running and the reporting makes sense to you, the pattern repeats. The retainer model means earlier accounts keep paying while new ones are added.
Frequently asked questions about the partnership
Direct answers, written so a person or an answer engine can lift one without reading the rest of the page.
What is the Prager Digital Marketing Partnership Program?
The Prager Digital Marketing Partnership Program is a way for any agency, business consultant, advisor or business owner to offer digital marketing without hiring a delivery team. You can present the work as your own, or earn a share of revenue for referring us. Prager Microsystems, founded in 2003 in Collegeville, Pennsylvania, does the strategy, production and execution. Partners either refer the client and share in gross revenue, or resell the work under their own brand from wholesale rates.
What does the partnership cost to join?
Nothing if you are the right fit. A referral partner is paid a percentage of gross revenue. A white label partner buys at wholesale and sets the client price. Both numbers are written into the partner agreement after a conversation. There is nothing to buy before that conversation.
What is the difference between a referral partnership and white label?
A referral partner introduces the client, Prager works with that client directly, and the partner receives a share of gross revenue. A white label partner keeps the client relationship, presents the work as their own, and prices it themselves from wholesale rates. Prager has no contact with a white label partner’s clients.
Will Prager contact my clients if I white label the work?
No. Under a white label arrangement Prager is silent. We do not contact your clients, and they are not told Prager exists. You remain the point of contact and the brand on the work.
Which services can I resell through the partnership?
Everything Prager sells directly: search engine optimization, answer engine optimization, paid search, Local Services Ads, web design, managed hosting, content strategy, email marketing, and analytics and testing. Client projects start around $2,000 and most ongoing programs become monthly retainers after a consultation.
Who owns the client relationship?
It depends on the path. Under a direct referral, Prager works with the client and the partner is paid for the introduction. Under white label, the partner owns the relationship entirely and Prager stays invisible. The agreement states which applies to each account.
What happens to an account if the partnership ends?
That is written into the partner agreement before any client is involved, rather than negotiated during a disagreement. It is one of the questions Prager recommends asking any white label firm, and we answer it in the first conversation.
Do I need to send a pipeline of clients to start?
No. Most partnerships start with one real account, scoped and delivered, so the partner can see the work before putting their name on more of it. A pipeline review is not a prerequisite.
What kinds of clients work well in this program?
A wide mix. Many partners introduce local businesses that want a steady stream of new leads, including home improvement, HVAC and other trades. The work also fits established companies outside those categories when the offer is clear and the client is ready to invest. If you are unsure about someone, bring them up on the intro call and we will think it through with you.
Do I need to be a certain size of agency or consultancy?
No. A solo consultant with one interested client and a full-service agency with a large roster are both a good fit. Most partnerships start with a single account, not a pipeline. If a project needs a different scope or timeline, we will talk that through with you before any work begins, so expectations stay comfortable on both sides.
Sources named on this page
- SparkToro and Similarweb, zero-click search studies. 68% of US Google searches ended without a click to the open web in 2026, up from 60.45% in 2024.
- Ahrefs, AI Overview citation origin study, March 2026. About 863,000 keywords. 38% of citations came from the Google top 10, 31.2% from ranks 11 to 100, and 31.0% from beyond rank 100.
- Ahrefs, brand correlation study, 75,000 brands. Correlation of 0.664 between branded web mentions and AI Overview visibility, against 0.218 for backlinks.
- Aggarwal et al., “GEO: Generative Engine Optimization,” KDD 2024 (arXiv:2311.09735). Named quotations, added statistics and inline source citations produced the largest visibility lifts for sites not already in first position; keyword stuffing reduced visibility.
- Prager Microsystems, company records and published commercial terms. Founded 2003. Office at 3819 Germantown Pike, Suite A, Collegeville, PA. Client projects start around $2,000.
Want to talk it through?
Tell us what you sell and who you sell it to. We will suggest a path, walk through what the agreement would cover, and answer your questions. Agencies and business consultants are both welcome. There is nothing to buy before that conversation.
Prager Microsystems, Inc. · 3819 Germantown Pike, Suite A, Collegeville, PA 19426 · Monday to Friday, 8:30 a.m. to 4:30 p.m. Eastern
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