Don’t Gamble When It Comes to Google and Bing Ads

Paid Search Management Agency Serving Paxtonville, PA

Name: Marketing Agency
Brand: Prager Microsystems
Rating: 5.0 (14 reviews)

On occasion, you must invest to participate. Within numerous sectors, this translates to having a skilled Google Ads Manager being an essential element for showcasing your brand to prospective clients. At Prager Microsystems, we rely on comprehensive data analysis and continuous campaign tracking to guarantee that you attain the greatest visibility at minimal expenses. Effective management of paid search entails precise targeting and optimization, all in pursuit of maximizing your return on investment. While it can be a challenging task, it remains an indispensable component of your marketing strategy.

Making PPC Ads on Google and Facebook Work for You

What advantages does paid search offer to businesses in Pennsylvania? Everyone aspires to secure a prominent position in Google's search results. The reality is that search engine optimization (SEO) often entails a gradual process. In contrast, a Google Ads Manager can provide an almost immediate top-of-page presence in search results.

Paid Search Services Offered

Google Ads
Product Listing Ads
Click-to-Call
Facebook Ads
Facebook Lead Capture
Retargeting
And More

Google Ads and Google Analytics Certified Partner

Our expertise lies in paid search, and, importantly, we have an in-depth understanding of Google. The most widely used search engine globally is consistently fine-tuning the algorithms that dictate search results. Their mission is to ensure that you find the information you need with the utmost efficiency. Many of our digital team members hold certifications in Google Ads and Google Analytics, guaranteeing our commitment to top-tier practices in paid search management. By successfully completing Google's courses and meeting their ongoing education standards, our agency is recognized as a certified Google Partner.

Facebook Advertising Agency

Facebook Ads present a distinct advantage for businesses, often boasting a lower cost per click due to the pre-grouped nature of your audiences. In contrast to Google Ads, where the searcher's identity is often unknown, Facebook offers a wealth of user information, including who they are, where they're located, and their interests. This enables precise targeting with a range of selectable criteria, allowing us to reach potential customers effectively. Our services encompass display ads with multiple slides or simpler lead-capture campaigns that deliver information directly to you. The meticulous planning, analysis, and reporting process outlined previously is equally applied to Facebook paid search management.

The Prager PPC Process

A proficient paid search management team is essential for maintaining a high-performing digital presence. Businesses that overlook the importance of paid search may find themselves trailing competitors in terms of search rankings and online visibility. The Prager process is a tried-and-true method for boosting website performance, capturing valuable leads, and enhancing search engine results. Below, we provide a quick overview of the key steps in our process:

Campaign Strategy

Prager's digital strategists leverage exclusive metrics and data to establish concrete and attainable objectives. These goals may encompass reducing bounce rates, enhancing lead quality, optimizing ad and landing page content, and elevating conversion rates. With a well-defined target in mind, Prager's digital marketing specialists craft campaigns that align perfectly with your organization's top priorities.

Keyword Research

When it comes to Google Ads, keyword and content development is more than just traditional organic keyword research and the creation of timeless content. Our paid search management team specializes in identifying keywords that not only attract high-quality leads but also improve your quality score. Keyword research involves a nuanced approach, taking into consideration variables like trends, competitor campaigns, and user search behaviors.

Implementation

A well-managed and successful paid search advertising campaign directs users to the information they are promised when they click on your ad. The key is to align search terms and landing page content with digital ad content so that users will trust your business can offer them what they are looking for and entice them to take action.

Performance Tracking

Another important aspect of paid search management is precisely tracking all ads and conversions that result in online purchases or new leads. We share this information through our real-time Client Extranet that has an easy-to-use interface. You’ll be able to keep an eye on every dollar spent and every conversion generated.

Analyzing/Optimizing

Our paid search management specialists leverage data to optimize your ads’ quality score and conversion rate. We regularly review search terms and ad performance to find optimization opportunities. Our agile approach allows us to change strategies as markets and your priorities shift.

Reporting

As mentioned before, our Client Extranet provides you with access to all your campaign information whenever you need it. The expectations set during our initial strategy session will determine how frequently and comprehensively performance reviews are conducted in collaboration with our digital marketing team.

The Prager Paid Search Management Difference

Data is the ultimate proof. At Prager, we take great pride in being one of the most thorough paid search management agencies catering to Pennsylvania businesses. Our dedication to precision is evident at every step, from research and planning to implementation and reporting. What truly sets us apart is our unwavering commitment to detail. We are data enthusiasts, and we leverage it to enhance your bottom line.

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