Don’t Gamble When It Comes to Google and Bing Ads

Paid Search Management Agency Serving Monaca, PA

Name: Marketing Agency
Brand: Prager Microsystems
Rating: 5.0 (14 reviews)

At times, it's necessary to invest in order to go all in. Within numerous sectors, this translates to having a Google Ads Manager as a fundamental strategy to present your brand to potential customers. Prager Microsystems utilizes advanced data analysis and continuous campaign monitoring to guarantee that you attain the greatest visibility while keeping expenses in check. Effective paid search management involves precise targeting and optimization, all with the goal of maximizing your return on investment. Although it may pose challenges, it's an indispensable part of your marketing strategy.

Making PPC Ads on Google and Facebook Work for You

How can paid search benefit businesses in Pennsylvania? Achieving a high ranking in Google's search results is a universal goal. However, it's important to recognize that search engine optimization (SEO) typically demands time for results to materialize. In contrast, a Google Ads Manager can swiftly position your business at the top of the search page.

Paid Search Services Offered

Google Ads
Product Listing Ads
Click-to-Call
Facebook Ads
Facebook Lead Capture
Retargeting
And More

Google Ads and Google Analytics Certified Partner

We know paid search, and more importantly, we know Google. The world’s most used search engine is constantly tweaking the algorithms that control what comes up in their search results. They want to make sure that you get the information you are looking for in the fewest steps possible. A number of our digital team members have achieved Google Ads and Google Analytics certifications so that we are equipped to follow the best practices when it comes to paid search management. By completing the courses Google provides and meeting their continuing education requirements, our agency is recognized as a certified Google Partner.

Facebook Advertising Agency

Facebook Ads present a distinct advantage for businesses, often boasting a lower cost per click due to the pre-grouped nature of your audiences. In contrast to Google Ads, where the searcher's identity is often unknown, Facebook offers a wealth of user information, including who they are, where they're located, and their interests. This enables precise targeting with a range of selectable criteria, allowing us to reach potential customers effectively. Our services encompass display ads with multiple slides or simpler lead-capture campaigns that deliver information directly to you. The meticulous planning, analysis, and reporting process outlined previously is equally applied to Facebook paid search management.

The Prager PPC Process

A competent paid search management team is indispensable for maintaining a strong digital presence. Businesses that disregard paid search may find themselves at a disadvantage compared to competitors in search rankings and online visibility. The Prager process is a well-established approach for boosting website performance, securing valuable leads, and improving search engine outcomes. Here, we offer a brief overview of the stages in our process:

Campaign Strategy

Prager's digital strategists leverage exclusive metrics and data to establish concrete and attainable objectives. These goals may encompass reducing bounce rates, enhancing lead quality, optimizing ad and landing page content, and elevating conversion rates. With a well-defined target in mind, Prager's digital marketing specialists craft campaigns that align perfectly with your organization's top priorities.

Keyword Research

Keyword and content development for Google Ads reaches beyond organic keyword research and creating evergreen content. Our paid search management team finds keywords that bring in high-quality leads and improve your quality score. Keyword research is nuanced, taking into account variables like trends, competitor campaigns, and user search behaviors.

Implementation

An effectively managed and prosperous paid search advertising campaign guides users to the information they expect to find when clicking on your ad. The critical element is aligning search terms and landing page content with the content of your digital ad. This alignment builds trust with users, convincing them that your business can provide what they seek and encouraging them to take action.

Performance Tracking

Another integral part of paid search management is the precise tracking of all advertisements and conversions that lead to online purchases or new leads. This valuable information is readily accessible through our real-time Client Extranet, featuring a user-friendly interface. With this resource, you can effectively monitor every expenditure and every conversion generated.

Analyzing/Optimizing

The proficiency of our paid search management specialists shines through in their ability to use data to enhance your ads' quality score and drive up conversion rates. We maintain a consistent review of search terms and ad performance to uncover opportunities for optimization. Our flexible approach enables us to adjust strategies when market conditions shift, aligning with your changing priorities.

Reporting

As previously indicated, you will have the convenience of utilizing our Client Extranet, ensuring that all your campaign information is easily accessible whenever necessary. The expectations set during our initial strategy session will shape the frequency and depth of the performance reviews held with our digital marketing team.

The Prager Paid Search Management Difference

Data is the ultimate proof. At Prager, we take great pride in being one of the most thorough paid search management agencies catering to Pennsylvania businesses. Our dedication to precision is evident at every step, from research and planning to implementation and reporting. What truly sets us apart is our unwavering commitment to detail. We are data enthusiasts, and we leverage it to enhance your bottom line.

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