The Four Main Elements of Email Marketing

If you’re planning out your own email marketing campaign, there are three elements you should consider in order to make it successful: Content, Timing, Mobile, and Analytics. If you make those most of these aspects, you’ll increase your chance of open rates and in turn, conversions.

Quality Assurance vs. Quality Control

No matter what kind of business you run, it’s important to produce successful products and services. In order to do so, all elements of your business need to be managed properly and checked for quality. While quality assurance and quality control may sound like the same thing, they have some differences. 

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15 Fun Facts About Google

Google celebrated its 20th anniversary this past week and in honor of the search engine’s birthday, our digital marketing experts thought we’d put together a list of fun facts about Google.

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Virtual vs. Face-to-Face Communication

In an age where technology has become one of the most prominent things in our everyday lives, it’s hard to look past the idea of virtual communication when it comes to running a business – especially if you have employees who work from home or clients in other areas of the country.

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Study Shows That 97% of Business Owners Believe Reputation Management Is Important

When it comes to company success, your reputation is something that can make or break your impression on potential customers. If your reputation is good, more people will be willing to invest in your goods or services; if it’s bad, however, you may have trouble building a solid customer base. Here, our digital marketing company shares an article from Forbes that supports the importance of reputation management.

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3 Ways We Take Web Analytics Even Further

One of the best ways to track your marketing campaign’s success is through the web analytics program that we offer to all of our clients. When you know the details of your website, you can track conversion rates, traffic statistics, your ranking in search engine results, and keyword phrases for your industry.

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Get a Head Start on Your Fall SEO

At Prager, we know that for most companies, business slows down in the summer – people have better things to do than to surf the web, like go to the beach, host a barbecue, take the kids to the water park, and more. But summer is coming to an end and if your company is ready for fall, you could see more revenue. Now is a great time to get a head start on your fall SEO, with these tactics.

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Google May Launch Its Own Modified Search Engine in China

Have you heard? Google may launch a modified version of its search engine in China. This search engine would aim to censor certain controversial terms and websites to satisfy the regulations of the country. These terms and websites include human rights, peaceful protest, religion, and democracy – all similar to the terms that are censored on current Chinese search engines.

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8 Tips for Marketing to Millennials

One of the largest generations in history is the millennial generation. These individuals are between the ages of 18 and 35 and when it comes to the economy, they represent around 40% of the buying power. This means that the success of your company could very well lie in how well you market to and build up your millennial customer base. Here, our digital marketing firm shares some tips for marketing to this generation.

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6 Questions to Ask to Determine Your Marketing Needs

Starting your own company is hard; building a customer base is even harder. In order to begin, you’ll want to have a marketing strategy that can help you gain exposure, appeal to new customers, and create a brand loyalty. Here, our digital marketing experts share six questions you should ask in order to determine your marketing needs.