Your company logo is an important part of your business. A logo provides a specific image that makes you recognizable to potential customers. It also gives you the opportunity to express your brand’s personality. When it comes to logo design, the options are virtually endless, but there are a few things you should consider.
When it comes to digital marketing, a good campaign needs a good SEO strategy. Today, the world of SEO and its best practices are constantly changing, so it’s important to stay on top of what’s successful and what’s not. Here, we share the common mistakes that many SEO experts make and why you should avoid them.
Studies have shown that taking a vacation can improve your physical health, mental health, and overall well-being. Unfortunately, less than 50% of Americans use their allotted paid vacation time and many of those who do can’t seem to disconnect from work while they’re away. At our online marketing company, we encourage you to take a vacation and actually vacate your life. Here’s how to disconnect from work during your time away.
Today, there are more than 28 million small businesses in operation throughout the country. While each one has its own brand and its own goals, they all rely on growth for success. At Prager, we know owning a small business can be tough and it’s important to keep costs low in order to operate. That’s why we wanted to share this article from American Express and USA Today that discusses three ways your small business can cut costs.
If you’re planning out your own email marketing campaign, there are three elements you should consider in order to make it successful: Content, Timing, Mobile, and Analytics. If you make those most of these aspects, you’ll increase your chance of open rates and in turn, conversions.
No matter what kind of business you run, it’s important to produce successful products and services. In order to do so, all elements of your business need to be managed properly and checked for quality. While quality assurance and quality control may sound like the same thing, they have some differences.
In an age where technology has become one of the most prominent things in our everyday lives, it’s hard to look past the idea of virtual communication when it comes to running a business – especially if you have employees who work from home or clients in other areas of the country.