Blog

8 Ways to Increase Your Email Open Rates

While email marketing is an older marketing technique, it’s still successful for a wide array of businesses, and no matter what the email, the subject line plays a huge part in whether or not someone will open that email. Here, our digital marketing firm explains eight ways to increase your email open rates.

Read on

On Using Google for Research

The Internet has changed the way we do a lot of things – especially research. With facts and figures documented on the world wide web, it’s rare to see someone digging for information at the library or cracking open an encyclopedia. But when it comes to browsing the Internet, how reliable is the information we find?

Read on

The Half-Truths Behind SEO Practices

Search engine optimization is an important part of your business and at Prager, we know the world of SEO can get a little complicated. From Google rankings to social media to content strategies, there are many things that factor into your SEO success – and it’s important to know which practices are misleading and which aren’t.

Read on

Common Mistakes in the Writing World

For some, writing and grammar come naturally and piecing sentences together isn’t something you have to think twice about. For others, however, it’s a struggle to remember and abide by the rules in the writing world. Below is a list of writing mistakes that tend to be the most popular (and often most confusing) for writers and those trying to be writers.

Read on

The Importance of Social Media in Today’s Marketing World

Unless you’ve been living under a rock lately, you’ve heard about some of the most recent incidents that have been taking social media by storm. From United Airlines’ passenger removal to Pepsi’s demonstration-centered advertisement, the actions taken by today’s brands are subject to immediate praise or criticism via social media.

Read on

A Brief History of Digital Marketing

When the Internet was first introduced, it wasn’t meant for advertising – it was a way to exchange emails and information. But it didn’t take long for marketers to see why such a tool could help them grow their businesses. Here are some events that kicked it off.

Read on

6 Digital Marketing Trends for This Year

As marketing continues to evolve, it’s important to keep up with the trends so you can reach as many customers as possible. Here at our digital marketing agency, we’re constantly working to keep up with what’s new and what’s effective. Here are a few trends we’ve noticed so far this year.

Read on

A Helpful Web Design Glossary

Whether you’re a designer or someone who just wants to understand their website a little more, there are times you may come across a web design term and have no idea what it means. That’s why our digital marketing agency put together this great little glossary of commonly used words in the web design world.

Read on

Client Spotlight

Check out some of the work we've done to help these clients succeed: