4 Things to Include in Your Company Logo

Your company logo is an important part of your business. A logo provides a specific image that makes you recognizable to potential customers. It also gives you the opportunity to express your brand’s personality. When it comes to logo design, the options are virtually endless, but there are a few things you should consider.

Don’t Make These Common SEO Mistakes

When it comes to digital marketing, a good campaign needs a good SEO strategy. Today, the world of SEO and its best practices are constantly changing, so it’s important to stay on top of what’s successful and what’s not. Here, we share the common mistakes that many SEO experts make and why you should avoid them.

5 Ways to Refresh Your Content Marketing Strategy

Even though marketing approaches have changed, content is still what draws people in. Having a solid content marketing strategy can help you reach the most potential customers and if yours is outdated, you may not be maximizing its potential. Here, our digital marketing experts share some tips for how you can refresh your content marketing.

Leave Your Twitter Marketing to Prager

While social media marketing has its own overall strategy, the strategy for each platform should be different. What works for Facebook may not work for Pinterest; what works for Pinterest may not work for Instagram. When it comes to Twitter marketing, there are certain actions that need to be taken to help build up your brand. At Prager, we can help you do that with a personalized Twitter marketing strategy.

How to Disconnect from Work on Your Vacation

Studies have shown that taking a vacation can improve your physical health, mental health, and overall well-being. Unfortunately, less than 50% of Americans use their allotted paid vacation time and many of those who do can’t seem to disconnect from work while they’re away. At our online marketing company, we encourage you to take a vacation and actually vacate your life. Here’s how to disconnect from work during your time away.

3 Things That Can Help Cut Small Business Costs

Today, there are more than 28 million small businesses in operation throughout the country. While each one has its own brand and its own goals, they all rely on growth for success. At Prager, we know owning a small business can be tough and it’s important to keep costs low in order to operate. That’s why we wanted to share this article from American Express and USA Today that discusses three ways your small business can cut costs.

The Four Main Elements of Email Marketing

If you’re planning out your own email marketing campaign, there are three elements you should consider in order to make it successful: Content, Timing, Mobile, and Analytics. If you make those most of these aspects, you’ll increase your chance of open rates and in turn, conversions.

Quality Assurance vs. Quality Control

No matter what kind of business you run, it’s important to produce successful products and services. In order to do so, all elements of your business need to be managed properly and checked for quality. While quality assurance and quality control may sound like the same thing, they have some differences. 

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15 Fun Facts About Google

Google celebrated its 20th anniversary this past week and in honor of the search engine’s birthday, our digital marketing experts thought we’d put together a list of fun facts about Google.

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Virtual vs. Face-to-Face Communication

In an age where technology has become one of the most prominent things in our everyday lives, it’s hard to look past the idea of virtual communication when it comes to running a business – especially if you have employees who work from home or clients in other areas of the country.