For the past several years, we’ve taken a look at the web design trends of 2013, 2014, 2015, 2016, 2017, and 2018. Now it’s time to take a look at what’s to come next year in 2019. As always, we know web design will continue to develop and here’s what we think we may see in the future:
Black & White
Over the past couple years, we’ve seen a spike in the use of bold web design colors. In 2019, however, our experts predict a shift towards the classic black-and-white motif. Keep an eye out for gradient designs that aim to make a statement. We also expect to see black-and-white palettes that incorporate a pop of color to draw attention to call-to-action elements.
We’ve already seen many brands recently convert their logos from a stylized font to a simpler font (i.e. Uber, MailChimp, Yves Saint Laurent). We think we’ll see more of that this coming year. Look for websites that drop the serif fonts or even go vintage to offer a simpler style.
Our web design experts believe a boost in abstract shapes will be among next year’s web design trends. These shapes will provide a quick intrigue and an extra element of uniqueness for users. Keep an eye out for rounded triangles, squiggles, half-circles, strange angles, and a variety of other shapes that don’t quite fit into the geometric category.
Many of today’s companies have discovered that their customer base is emotionally driven; in the past few years, more and more consumers have turned to brands that share a rich backstory or offer insight into how their company works. We believe this will continue. In 2019, be on the lookout for websites with more storytelling content.
Yes, the internet itself has seen an influx of videos and we think we’ll see even more. In 2019, many more websites are bound to include video as part of their marketing strategy. Whether it’s a video on product making, one about company history, or simply promotional content, look for more of it.
When it comes to web design trends, interaction is one that has continued to rise. Today, those who browse the internet are spending more time on pages with features designed for user interaction. This could include data-changing maps, non-traditional scrolling, animations, 3-dimensional building tours, and more to give companies a unique upper hand on their competition.
Longer Landing Pages
Instead of the classic above-the-fold tactic that explains the gist of the website and informs a user quickly, we believe longer landing pages will emerge. In fact, Forbes says that long landing pages generate up to “220 percent more leads than above-the-fold calls-to-actions.” Keep an eye out for pages of content that just don’t seem to end.
As always, if you’re in need of a new web design or would like to update your current one, the web design experts at Prager can help! Give us a call today and we’ll discuss your needs.