As a digital matketing agency, we love taking notice of the website trends that unfold on the Internet. Last year we wrote a “7 Web Design Trends of 2013” blog, so we thought we’d write one for the upcoming 2014 year as well. Here are some things we think you’ll start to see (or see more of):
1. Flat Design
Like Rachel talks about in her blog article, Skeuomorphism is out and flat design is on the rise (as many noticed with Apple’s new iOS 7, pictured below). Expect to see fewer drop shadows, realistic-looking buttons, and candy colors on website icons, call-to-action buttons, and more.
2. Infographics
Infographics have been on the rise and because of this, websites have begun to incorporate them into their design to get information across in a creative manner. We think this trend will continue to grow.
3. Mixed Typography
Lately, typography with personality has been on the rise and as a digital marketing agency, we think we’ll see more and more websites with a variety of neat fonts that are attention-grabbing.
4. Single-Page Websites
Similar to infinitely scrolling websites, single-page websites stack all of its interior pages on top of each other to make one long page of information. We think we’ll see this trend catch on more because you can design the website to still be easily navigable.
5. Fixed Menu Bars
When you go to a website and start scrolling down the page, you have to go back to the top to access the menu bar. In 2014, our digital marketing agency thinks we’ll see many menu bars fixed to the tops of pages so no matter where you are on the page, the menu is accessible.
6. Large Background Images
Having a website background that is a large, full-width image is a trend we saw grow this year and we think it will continue into next year.
7. Simplicity
Web designs went from being simple to being more complex and now we believe they’re heading back to being simple. You’ll probably see straightforward color schemes, less content, more negative space, and elements designed for usability.
