Your Website Should Do More Than Look Good
So you have a broken or outdated website or one that is now off-brand, where do you go from here? It is important to know that redesigning your website should call for more than a facelift, especially if you are trying to increase the visibility of your company online. To stay on top of the current trends it is typically recommended to redesign your website every 3 years. Chances are you are past that window but don’t worry, we’re here to help with your next website redesign.
Determine the Type of Site You Need
Do you offer retail products, services to consumers, or services to other companies? Your business type will determine the kind of site that you need. You may need an informational site that is set up more like a blog, where you can easily add, edit, and share content. You may need an eCommerce site that sells products directly on your site. If you are in an industry such as banking, pharmaceuticals, or insurance, you may need a site that can adhere to certain regulations. Fortunately, most website types can be built on the very popular WordPress platform – which allows for robust customization and functionality.
Know Your Audience
No matter the industry you are in, your customers have unique needs. It is important to know what those needs are by putting yourself in their shoes. What may seem obvious to you may not to them, so focus on their desired experience. You can create several buyer personas that represent your customer base. By factoring in attributes like age, occupation, income, behavior, needs, and more, you will paint a picture of a desired user experience on your redesigned website.
Identify Your Business Goals
We know that at the end of the day you want to make money, however, it makes sense to choose other goals that will increase your ability to generate revenue. Your website can just be your business card to the world or a powerful lead generating machine. Either way, you need to factor in what matters most to you and your business. Your site’s structure and design play a huge part in how your site will be found and utilized. Website redesign professionals like Prager are well-versed in designing and building custom web solutions that achieve your goals.
Contact the Experts at Prager for Your Website Redesign
Now that you have some insight on how to handle redesigning your website, why not talk with the professionals that can turn your plan into action. We have years of experience creating good looking, responsive websites that achieve lasting results across a variety of industries. We can even help you market your site once it is live to really make a positive impact on your bottom line. If you’re looking for a digital partner that will care for your site throughout the entire redesign process, contact us today.