September 14, 2018 by Alyssa / In Marketing

No matter what kind of business you run, it’s important to produce successful products and services. In order to do so, all elements of your business need to be managed properly and checked for quality. While quality assurance and quality control may sound like the same thing, they have some differences. Here, our digital marketing experts dive into them:

At a Glance

Quality Assurance: Process used to ensure quality during the course.

Quality Control: Process used to ensure quality of the output.

Quality assurance and quality control focus on two different parts of your company’s process, but are both essential for success. QA is used during the build process while QC is used after the process is complete. In other words, assurance makes sure that the procedure flows as it should and control makes sure that after the procedure is over, the results are successful.

Prevention vs. Identification

When you’re working to improve your bottom line, you need to prevent as many problems as possible – this is where QA comes in. QA focuses on the planning process and can help you avoid problems in the future. For example, when it comes to our web designs, our digital marketing experts test all of the components as we build it. From broken links to missing pixels to content errors and more, our initial QA makes sure everything runs smoothly.

After you move forward with your product, you’ll want to make sure that it performs as it’s expected to – this is where QC comes in. QC focuses on identifying mistakes or sub-par results. As the QC process is performed, it should take note of anything that needs to be addressed and changed in order to meet customer standards.

Benefits of QA & QC

When you take the time to test your product and make sure it meets the right requirements, you’ll have a better chance of satisfying those who use it. Customer satisfaction is just one key to success, but it’s an important one. When your customers are happy, they’re more likely to give you their business in the future and recommend your company to others.

On the time management side, having a QA process and a QC process can help you reduce the amount of time it takes to correct an error after the launch procedure. By catching mistakes early, you can avoid spending money and utilizing resources to fix it later.

At Prager Microsystems, our digital marketing experts have developed a successful QA process that includes an initial QA, a final QA, and an ongoing QA to ensure our work is successful and meets your needs. Learn more about it on our Quality Assurance page.