At Prager, we know that for most companies, business slows down in the summer – people have better things to do than to surf the web, like go to the beach, host a barbecue, take the kids to the water park, and more. But summer is coming to an end and if your website is ready for fall, you could see an increase in revenue. Now is a great time to get a head start on your fall search engine optimization, with these tactics:

Create a Content Plan

Search engines love new and unique content, but it may be hard for you to find the time to write it. By creating a plan for the fall, you’ll have a strategy that will help you stay on track and constantly produce new content. Plus, new content will not only give search engines more pages to index, it will increase your credibility among your audience.

Review Your Title and Description Tags

Title tags and description tags help search engines index your website pages and are a great opportunity to include targeted keyword phrases. For the fall, review all of the pages on your website and make sure each has a title tag and a description tag. They should be a good length (for title tags, 70 or fewer characters; for description tags, 150-160 characters.) They should also be optimized for the keyword phrase(s) that you want to rank for most – just try to avoid keyword phrases with articles, prepositions, pronouns, particles, and conjunctions in them, since those words aren’t read by search engines.

Make Your Website Faster

In today’s fast-paced world, internet users don’t have the patience to wait for a slow website. If your website takes too long to load, you risk losing your visitors and in turn, losing business. In fact, in a study done by Amazon, the company found that every delayed second their website loads, they lose one percent of their revenue. Don’t let that happen to you – evaluate your website and get rid of anything that may be slowing down its load time, including too-large pictures, render-blocking JavaScript or HTML/CSS, unneeded plugins, and more.

Re-analyze Your Competitors

Times change quickly, which means your competitors may not be marketing their businesses like they once were. Take some times to re-analyze their marketing strategies and practices that have proved successful and compare them to yours. Then, before you launch into the fall, fine-tune your strategies to create a forward-thinking model.

At Prager, search engine optimization is one of the many things we do best. We can help you create a successful, tailored strategy for your company. Give us a call to learn more.