Published July 30, 2015
Email marketing is far from dead. In fact, many companies are still using it and are seeing great results – especially those who know what subject lines to use in order to entice their subscribers. When it comes to best practices, there are certain subject lines that work well and others that don’t. Here are some examples:
If you really want to grab someone’s attention, use a subject line that will do the work for you. Try including a shocking statistic or a statement that will surely spark some interest.
Who doesn’t love humor? If you give your subscribers a good chuckle, they’re likely to return the favor by opening your email.
Lists are easy to read and can usually offer some sort of help or advice. Every once in awhile, turn your email into a list and see how well it does.
Chances are that people spend their spare time in the town or city that they live in, so why not offer them a localized email that you know they’ll be interested in?
Perfectly-timed emails can be very successful – as long as you know when to send them. For example, the first line below could be sent on a Monday morning, the second on a Thursday afternoon, and the third on a Friday morning.
Remember to test all of your email subject lines by writing several different ones and sending them out to sections of your subscriber list. After you track each subject line’s open rate, you can find out which one did the best and use that information to write future lines.
