One of the largest generations in history is the millennial generation. These individuals are between the ages of 18 and 35 and when it comes to the economy, they represent around 40% of the buying power. This means that the success of your company could very well lie in how well you market to and build up your millennial customer base. Here, our digital marketing firm shares some tips for marketing to this generation:
Instead of picking up the phone and calling a company, many millennials will take to Twitter, Facebook, or another social media platform to contact them. When they do this, they expect a quick response and will base their loyalty off of timeliness. Make sure you pay attention to your social media inboxes and respond to questions or concerns as soon as possible.
Have a Purpose
While Generation X tends to focus on what you’re selling and how it will make their lives better, millennials want to know more. They prefer investing in a brand that has a purpose and are interested in how your company got to where it is and who the people are that work for it. If you want to appeal to millennials, define your purpose as well as your product or service.
Optimize for Mobile
Millennials are all about technology, and this generation is the most likely to take to their smartphones or tablets in order to research a company or purchase a product. To make sure your business is fully appealing to them, optimize your mobile marketing strategy and create a website, social platforms, and shopping cart that’s easy to use.
Of all the generations, millennials focus on uniqueness and want an experience that’s customizable, one-of-a-kind, or somehow tailored to their desires. By being a brand that stands out and offers something they can’t get anywhere else, you can appeal to more potential customers and build your brand.
Show Your Reviews
Before they choose to support a company, millennials like to hear what other people have to say about it. In order to grow your customer base, encourage your clients to write a review about their experience, your product or service, and your company as a whole. Then, make sure your reviews are easily accessible.
Millennials are frugal people, so appealing to their thriftiness can help you create loyalty. Offer a limited-time special, unique coupons, product trials, and more and you’ll likely peak their interest. At our digital marketing firm, we suggest posting your offer on your social media channels for the best exposure.
Skip Traditional Advertising
Traditional advertising methods like magazine ads, pop-up ads, radio spots, and mail flyers don’t appeal to millennials like they appealed to Generation X. These types of ads tend to annoy or bore this generation and won’t be as effective as you had hoped. Do yourself a favor and skip the advertising techniques that were once popular.
Listen to Suggestions
Millennials like brands that they can connect to, and one of the things they look for is a brand that listens to their suggestions. Take to social media to find out what they want, and deliver. You can ask them what features they want to see in your products, what promotions they like, where your next event should be, and more.
If you’re in need of a marketing campaign that appeals to and builds your millennial customer base, contact our digital marketing firm. We offer a variety of services that can help you reach more individuals and improve your bottom line.