Don’t Gamble When It Comes to Google and Bing Ads

Paid Search Management Agency Serving Belleville, NJ

Name: Marketing Agency
Brand: Prager Microsystems
Rating: 5.0 (14 reviews)

Sometimes you have to pay to play. In many industries, that means having a talanted Google Ads Manager is a key component to get your name in front of potential customers. At Prager Microsystems, we use deep data and real-time campaign monitoring to ensure you are getting the most exposure for the lowest cost. Good Google Ads management revolves around making sure that your efforts are highly targeted and optimized to ensure maximum ROI. It can be a frustrating game to play, but is a vital piece of the marketing mix.

Making PPC Ads on Google and Facebook Work for You

Why is paid search good for businesses in New Jersey? Everyone wants to be at the top of Google’s search results. The fact is that search engine optimization (SEO) can take a while to develop, so a Google Ads Manager can get you at the top of the search page almost immediately.

Paid Search Services Offered

Google Ads
Product Listing Ads
Click-to-Call
Facebook Ads
Facebook Lead Capture
Retargeting
And More

Google Ads and Google Analytics Certified Partner

Paid search is our expertise, and more importantly, we have a deep understanding of Google. The most frequently used search engine in the world is constantly fine-tuning the algorithms that influence search results. Their aim is to provide you with the information you need in the most streamlined manner possible. Many of our digital team members hold certifications in Google Ads and Google Analytics, ensuring that we adhere to the highest standards in paid search management. By successfully completing Google's courses and meeting their ongoing educational requirements, our agency proudly bears the distinction of being a certified Google Partner.

Facebook Advertising Agency

Facebook Ads offer businesses a special advantage, often featuring a lower cost per click due to the pre-segmented nature of their audiences. Unlike Google Ads, where user identities are frequently concealed, Facebook provides rich user data, encompassing demographics, locations, and interests. This empowers us to execute precise targeting based on a variety of selectable criteria, ensuring effective outreach to potential customers. Whether through multi-slide display ads or straightforward lead capture campaigns, our approach is adaptable to your objectives. Furthermore, our Facebook paid search management follows the same rigorous planning, analysis, and reporting process outlined earlier.

The Prager PPC Process

A competent paid search management team is indispensable for maintaining a strong digital presence. Businesses that disregard paid search may find themselves at a disadvantage compared to competitors in search rankings and online visibility. The Prager process is a well-established approach for boosting website performance, securing valuable leads, and improving search engine outcomes. Here, we offer a brief overview of the stages in our process:

Campaign Strategy

Using exclusive metrics and data, Prager's digital strategists establish precise and achievable goals. These objectives may encompass reducing bounce rates, improving lead quality, fine-tuning ad and landing page content, and amplifying conversion rates. Armed with a well-defined target, Prager's digital marketing specialists design campaigns that seamlessly integrate with your organization's foremost priorities.

Keyword Research

When it comes to Google Ads, keyword and content development is more than just traditional organic keyword research and the creation of timeless content. Our paid search management team specializes in identifying keywords that not only attract high-quality leads but also improve your quality score. Keyword research involves a nuanced approach, taking into consideration variables like trends, competitor campaigns, and user search behaviors.

Implementation

Successful management of a paid search advertising campaign ensures that users are directed to the information they were offered when they clicked on your ad. The key lies in harmonizing search terms and landing page content with your digital ad content, thereby instilling confidence in users that your business can deliver what they're seeking and enticing them to take action.

Performance Tracking

Another crucial aspect of paid search management involves the meticulous tracking of all advertisements and conversions that lead to online purchases or new leads. We make this data accessible through our real-time Client Extranet, featuring a user-friendly interface. With this tool, you'll have full visibility into every dollar spent and every conversion generated.

Analyzing/Optimizing

Our paid search management specialists leverage data to optimize your ads’ quality score and conversion rate. We regularly review search terms and ad performance to find optimization opportunities. Our agile approach allows us to change strategies as markets and your priorities shift.

Reporting

As mentioned earlier, you will have the privilege of accessing our Client Extranet, where you can readily find all your campaign information at any time. The expectations established during our initial strategy session will govern the frequency and depth of the performance reviews conducted with our digital marketing team.

The Prager Paid Search Management Difference

Data is the ultimate proof. At Prager, we take great pride in being one of the most thorough paid search management agencies catering to New Jersey businesses. Our dedication to precision is evident at every step, from research and planning to implementation and reporting. What truly sets us apart is our unwavering commitment to detail. We are data enthusiasts, and we leverage it to enhance your bottom line.

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