Why You Should Have a Unique Selling Proposition

The marketing term "Unique Selling Proposition" was first introduced to the business world in the 1940s. It encourages marketers to promote a product...

Last-Minute Business Tax Tips

You've only got a few days left to file your taxes (April 15th is the due date), but don't worry - our Philadelphia web design company has a few...

Brand Battles: Target vs. Walmart

The battle between Target and Walmart has been going on for years. While each attracts a certain type of shopper, both promise convenience and low...

An Interview with Matt Nye

Here at our Philadelphia web design company, Matt Nye is our go-to guy when it comes to web development and user experience design. I sat down with...

5 Brands That Won’t Be Around in 5 Years

As time ticks by, we see the rise and fall of major brands (remember Blockbuster?) and it's always interesting to predict which will be here in the...

The Pros and Cons of Unlimited Paid Vacation

When it comes to taking time off from work, Americans aren't very good at it. Maybe it's because the average U.S. employer offers only two weeks of...

Startup Advice from PeopleLinx’s Co-Founder

As a digital marketing agency based in Philadelphia, Prager likes to keep up with news about Philly businesses and/or business owners. We found out...

Got a Minute? Do Some Quick Marketing

It's always good to have a solid, long-term marketing strategy in place, but there's always time for quick marketing. These 10 marketing tactics only...

How to Use Social Media Hashtags

These days, it seems that no matter what social media network you use, you're exposed to the art of hashtags. Hashtags, as you probably know, are...

Prove Your Digital Marketing with Analytics

Tracking the success of your business is a lot easier when you have a digital marketing strategy that works. Many times, companies blindly spend...