10 Memorial Day Events in Philadelphia

Our digital marketing agency loves Philly as much as you do! So as a break from business and Internet marketing-related things, here are some great...

Four Elements of Email Marketing

If you're planning out your own email marketing campaign, there are three elements you should consider in order to make it successful: Content,...

Short-Tail Keywords vs. Long-Tail Keywords

If you've ever created a search engine optimization campaign for your business, you know that in order to rank highly on search engine results pages,...

Women vs. Men in the Digital Marketing World

When you think "Internet marketing," you probably think "men" - but why? I recently came across an article that was pretty interesting, titled...

The Benefits of Google’s Universal Analytics

Our Philadelphia web design company is excited to announce that recently, Google Analytics introduced new tracking codes for its Universal Analytics...

How to Improve Your Online Business Security

At our digital marketing agency, we've learned that you never know what's going to happen next (take the massive Target breach, for example). That's...

How to Convert a Flash Animation to HD Video

I fell in love with Flash about 12 years ago. I was halfway through a degree in Commercial Design, feeling pretty unsure of myself and what I had...

Push vs. Pull Marketing

When businesses think "marketing," many think of traditional advertising methods like billboards, newspaper ads, radio segments, television...

Why You Should Have a Unique Selling Proposition

The marketing term "Unique Selling Proposition" was first introduced to the business world in the 1940s. It encourages marketers to promote a product...

Last-Minute Business Tax Tips

You've only got a few days left to file your taxes (April 15th is the due date), but don't worry - our Philadelphia web design company has a few...