Four Elements of Email Marketing

Published: May 21, 2014

Last Updated: October 22, 2026

If you're planning out your own email marketing campaign, there are three elements you should consider in order to make it successful: Content,...
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Short-Tail Keywords vs. Long-Tail Keywords

Published: May 16, 2014

Last Updated: October 22, 2026

If you've ever created a search engine optimization campaign for your business, you know that in order to rank highly on search engine results pages,...
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Women vs. Men in the Digital Marketing World

Published: May 14, 2014

Last Updated: October 22, 2026

When you think "Internet marketing," you probably think "men" - but why? I recently came across an article that was pretty interesting, titled...
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The Benefits of Google’s Universal Analytics

Published: May 8, 2014

Last Updated: October 22, 2026

Our Philadelphia web design company is excited to announce that recently, Google Analytics introduced new tracking codes for its Universal Analytics...
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How to Improve Your Online Business Security

Published: May 7, 2014

Last Updated: October 22, 2026

At our digital marketing agency, we've learned that you never know what's going to happen next (take the massive Target breach, for example). That's...
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How to Convert a Flash Animation to HD Video

Published: April 30, 2014

Last Updated: October 22, 2026

I fell in love with Flash about 12 years ago. I was halfway through a degree in Commercial Design, feeling pretty unsure of myself and what I had...
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Push vs. Pull Marketing

Published: April 28, 2014

Last Updated: October 22, 2026

When businesses think "marketing," many think of traditional advertising methods like billboards, newspaper ads, radio segments, television...
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Why You Should Have a Unique Selling Proposition

Published: April 17, 2014

Last Updated: October 22, 2026

The marketing term "Unique Selling Proposition" was first introduced to the business world in the 1940s. It encourages marketers to promote a product...
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Last-Minute Business Tax Tips

Published: April 11, 2014

Last Updated: October 22, 2026

You've only got a few days left to file your taxes (April 15th is the due date), but don't worry - our Philadelphia web design company has a few...
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Brand Battles: Target vs. Walmart

Published: April 8, 2014

Last Updated: October 22, 2026

The battle between Target and Walmart has been going on for years. While each attracts a certain type of shopper, both promise convenience and low...
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