7 Weird Brand Mascots

As a digital marketing agency, we love to see the array of brand mascots that roll through the spotlight. Some of our favorite weird ones include...

The Secret to Sales? Keep Your Workers Happy

Everyone knows that a miserable employee won't be much good at landing new sales - who wants to talk to someone who lacks passion and enthusiasm for...

10 Memorial Day Events in Philadelphia

Our digital marketing agency loves Philly as much as you do! So as a break from business and Internet marketing-related things, here are some great...

Four Elements of Email Marketing

If you're planning out your own email marketing campaign, there are three elements you should consider in order to make it successful: Content,...

Short-Tail Keywords vs. Long-Tail Keywords

If you've ever created a search engine optimization campaign for your business, you know that in order to rank highly on search engine results pages,...

Women vs. Men in the Digital Marketing World

When you think "Internet marketing," you probably think "men" - but why? I recently came across an article that was pretty interesting, titled...

The Benefits of Google’s Universal Analytics

Our Philadelphia web design company is excited to announce that recently, Google Analytics introduced new tracking codes for its Universal Analytics...

How to Improve Your Online Business Security

At our digital marketing agency, we've learned that you never know what's going to happen next (take the massive Target breach, for example). That's...

How to Convert a Flash Animation to HD Video

I fell in love with Flash about 12 years ago. I was halfway through a degree in Commercial Design, feeling pretty unsure of myself and what I had...

Push vs. Pull Marketing

When businesses think "marketing," many think of traditional advertising methods like billboards, newspaper ads, radio segments, television...