On Being a Good Marketing Client…

You've probably read countless articles on being a business that's efficient, reputable, affordable, fair, and more (basically being a "good"...

Hey Copywriters! Stop Making These SEO Mistakes

If you're an SEO copywriter, you know that there's a delicate art to writing copy that both pleases your websites visitors and gets your recognized...

15 Influential Business Books of 2015

Are you a reader? If not, you may want to become one. Reading can not only improve your intelligence, but it can also lead to innovation and insight...

6 Things to Ask Yourself Before Making a Business Decision

If you have an opportunity knocking at your door but you're not sure whether you should let it in, you may be stuck at a crossroad. Before you make a...

The Importance of Reputation Management

You spent years working hard to build up your business. You suffered through many sleepless nights, did everything you could to get the necessary...

Are You Using the Right Email Marketing Subject Lines?

Email marketing is far from dead. In fact, many companies are still using it and are seeing great results - especially those who know what subject...

Why Try A/B Testing?

If you're looking for marketing solutions that will make your SEO marketing campaign as effective as possible, testing what appeals to consumers most...

Google Wants to Change the Way You Shop

Have you ever searched for a product and wondered "Why can't I just buy this right here on Google?" Well, that's all about to change. In the next few...

How to Hire the Right Employees

If you're in charge of the hiring at your company, you know it can be difficult to narrow down the right employee for a certain position. Take some...

8 Tips for Your E-Commerce Website

Today, many businesses have taken their brick-and-mortar store online to offer their products to a wider audience. If your business relies heavily on...