November 16, 2018 by Alyssa / In Marketing

Whether you were at work, at home, running errands, or out with friends, chances are you sent or received a text in the past 24 hours. In fact, the number of sent texts has increased by by 7,000% in the past 10 years, and when you’re part of a business, this statistic is an important one.

Today, many marketers take advantage of the growth in texting through a tactic called text message marketing. By sending texts to your current and/or potential customers, you can reach them in a matter of minutes and pique their interest in your latest products, services, deals, news, and more. Here, our text message marketing experts share a few statistics that how just how important and prominent texting is in today’s world:

General Mobile/Text Message Stats

By 2019, experts estimate that the number of mobile users will surpass 5 billion globally. (Statista)

Every day, individuals send 22 billion text messages. (business2community)

90% of text messages are read within three minutes of being received. (textlocal)

U.S. smartphone users send and receive five times more texts than phone calls. (Infomate)

On average, mobile users spend 87 hours/month on their device. (Smart Insights)

53% of all teens, 30% of all individuals aged 18-24, and 43% of all individuals aged 24-34 are likely to make a purchase on their mobile device. (Think With Google)

Texting is the #1 form of communication among Americans younger than 50. (Gallup)

97% of Americans text at least once a day. (Pew Research Center)

Text Message Marketing Stats

91% of those who opted in to receive texts from a brand see those messages as “somewhat useful” or “very useful.” (Salesforce)

By 2020, experts estimate that 48.7 million consumers will opt-in to receive business text messages. (textlocal)

77% of consumers aged 18–34 who can text are likely to think highly of a company that offers text capability. (OneReach)

Of the customers who receive marketing text messages, 29% of them respond. Of those 29%, 47% go on to make a purchase. (Emarsys)

Nearly half (48%) of those who opted in to a brand’s text messages said they did so to be in the loop. 77% did so to receive coupons or deals. (Salesforce)

Text messages reach individuals faster than emails. In fact, 82% of text messages are opened and read within 5 minutes; only 1 in 4 received emails are opened. (Flowroute)

78% of US consumers say receiving a text message is the fastest way to reach them for important service updates and purchases. (Vibes)

The conversion rate of sales prospects who are sent a tex message is 40% higher than the conversion rate of those who aren’t sent a text message. (Velocify)

A Prager Campaign

Texting has become a major form of communication in today’s world; at Prager Microsystems, we want to help you make the most of it. If you’re interested in your very own text message marketing campaign, our experts can help. Our strategy will make the most of your brand, what you offer, whom you target, and more. We’ll help you quickly connect with individuals, expand your customer base, and in the end, increase your bottom line. For more information, contact us today.