How Organic Search Fuels a Large National Manufacturer of Custom Made Patches Without Google Ads
A large national manufacturer of custom made patches has partnered with Prager since 2010. We design and maintain the website, SEO, email marketing, and hosting. The program does not include Google Ads. This case study presents annual GA4 results through December 31, 2025, with sessions reporting beginning July 1, 2021. Organic Search supplied 73.04 percent of reported sessions in 2025, while combined form and phone_call events grew from 5,083 in 2023 to 6,360 in 2025.
What were the key results?
Annual form and phone_call event counts sum to 17,382 through December 31, 2025. In 2025, Organic Search supplied 104,624 of 143,242 reported sessions (73.04 percent). Combined form and phone_call events increased from 5,083 in 2023 to 6,360 in 2025. No continuous-range sessions or users total is presented.
The reporting window is July 1, 2021 through December 31, 2025. Sessions reporting begins July 1, 2021, so the 2021 sessions figures cover July through December; the other displayed years are full calendar years. The page uses annual report values and explicitly labelled sums of event counts, not a continuous-range sessions or users total.
| Metric | 2021 (Jul–Dec sessions) | 2022 | 2023 | 2024 | 2025 | Sum of annual event counts |
|---|---|---|---|---|---|---|
| Sessions | 50,311 | 193,695 | 258,466 | 206,687 | 143,242 | — |
| Organic sessions | 44,692 | 168,797 | 227,573 | 175,166 | 104,624 | — |
| Organic share | 88.83% | 87.15% | 88.05% | 84.75% | 73.04% | — |
| Form submissions | 0 | 0 | 4,095 | 4,548 | 4,565 | 13,208 |
| Inbound phone calls | 0 | 30 | 988 | 1,361 | 1,795 | 4,174 |
| Forms + phone calls | 0 | 30 | 5,083 | 5,909 | 6,360 | 17,382 |
The table shows annual report values. The 2021 sessions figures cover July through December only. The final column sums only additive form and phone_call event counts; a dash means no combined-period metric is claimed.
About the data. The reporting cutoff is December 31, 2025; sessions reporting begins July 1, 2021. Figures are calendar-year report values, not a newly exported continuous-range total. The 2021 sessions and organic sessions represent July through December only. No combined-period sessions, users, or organic-share total is claimed. Form and phone_call counts are additive event counts, not unique people or deduplicated leads. Their annual sums are 13,208 form events and 4,174 phone_call events, or 17,382 combined. Form tracking starts in 2023; phone_call starts in 2022. Zero counts in earlier years do not establish an absence of customer enquiries. quote_form used an older key-event definition and is not included in these headline counts.
2021 sessions cover July through December only. Other displayed years are full calendar years. Sessions peaked in 2023.
View the data table
| Year | Sessions | Organic sessions | Organic share |
|---|---|---|---|
| 2021 | 50,311 | 44,692 | 88.83% |
| 2022 | 193,695 | 168,797 | 87.15% |
| 2023 | 258,466 | 227,573 | 88.05% |
| 2024 | 206,687 | 175,166 | 84.75% |
| 2025 | 143,242 | 104,624 | 73.04% |
form tracking starts in 2023. phone_call starts in 2022. Combined counts rose while sessions declined after 2023.
View the data table
| Year | Form submissions | Inbound phone calls | Combined |
|---|---|---|---|
| 2021 | 0 | 0 | 0 |
| 2022 | 0 | 30 | 30 |
| 2023 | 4,095 | 988 | 5,083 |
| 2024 | 4,548 | 1,361 | 5,909 |
| 2025 | 4,565 | 1,795 | 6,360 |
Who is the client?
The client is a large national manufacturer of custom made patches. Prager has been its digital marketing partner since 2010. The results speak for themselves, but there is no better testament to a job well done than a client that has stayed with the same agency ever since.
When the partnership started, the goal was simple. Help buyers who need custom patches for teams, brands, clubs, and organizations find the manufacturer online and make it easy to request a quote or call. As organic demand grew, the program stayed focused on the website, SEO, email marketing, and hosting, without Google Ads, so qualified enquiries could keep coming through search.
What does Prager manage?
We keep the website, search visibility, email, and hosting in one place to support organic demand and customer enquiries.
- Website design and ongoing maintenance
- Search engine optimization and answer engine optimization strategy
- Content strategy built around the questions patch buyers ask
- All email marketing
- Managed web hosting
What do the annual organic-search reports show?
In the 2025 calendar-year report, Organic Search delivered 104,624 of 143,242 sessions, or 73.04 percent. Annual organic share was 88.83 percent in the partial 2021 sessions report, 87.15 percent in 2022, 88.05 percent in 2023, and 84.75 percent in 2024. These annual figures do not establish an organic-share total for the combined reporting window.
Only annual Organic Search figures are presented here. A channel-mix export ending December 31, 2025 is not available in the saved source files; broader-window channel totals have therefore been omitted.
Organic Search remained the largest session source in every displayed annual report. The 2025 report shows 73.04 percent organic share.
Organic share is organic sessions divided by sessions within each annual report. No combined-period organic share is presented.
View the data table
| Year | Sessions | Organic sessions | Organic share |
|---|---|---|---|
| 2021 | 50,311 | 44,692 | 88.83% |
| 2022 | 193,695 | 168,797 | 87.15% |
| 2023 | 258,466 | 227,573 | 88.05% |
| 2024 | 206,687 | 175,166 | 84.75% |
| 2025 | 143,242 | 104,624 | 73.04% |
How did form submissions and phone calls grow?
Combined form submissions and inbound phone calls rose from 5,083 in 2023 to 6,360 in 2025, even as reported sessions fell from the 2023 peak. phone_call events grew from 988 to 1,795, about 1.8 times. Annual event-count sums through December 31, 2025 are 13,208 form events and 4,174 phone_call events.
The two conversion events we track as key for this program are form (form submissions) and phone_call (inbound phone calls attributed in GA4). The purchase event is unused and is not reported here.
Tracking maturity matters when reading the early years. phone_call first appears in 2022 with 30 events; form starts in 2023. In both 2024 and 2025, the reported key-events metric matches form plus phone_call exactly.
Inbound phone call tracking begins in 2022. 2021 has no phone_call events in the yearly export used for this page.
View the data table
| Year | Inbound phone calls |
|---|---|
| 2022 | 30 |
| 2023 | 988 |
| 2024 | 1,361 |
| 2025 | 1,795 |
What do people ask about this case study?
Why is the client not named?
When we publish exact performance numbers like lead counts and ad spend, we leave the client’s name out. Those figures are competitive information, and keeping them anonymous protects the client’s position in its market while still letting us show what the work produced. If you are a serious prospect looking for similar results, call us or contact our team and we will gladly walk you through more of the details behind this program.
Does the program include Google Ads?
The program does not include Google Ads. This describes the program scope, not a claim that analytics recorded exactly zero paid-attributed sessions.
How much traffic came from organic search?
In the 2025 calendar-year report, Organic Search delivered 104,624 of 143,242 sessions, or 73.04 percent. Annual organic share was 88.83 percent in the partial 2021 sessions report, 87.15 percent in 2022, 88.05 percent in 2023, and 84.75 percent in 2024. These annual figures do not establish an organic-share total for the combined reporting window.
Which conversions does this case study track?
The tracked events are form (form submissions) and phone_call (inbound phone calls attributed in GA4). Sums of the calendar-year report event counts through December 31, 2025 are 13,208 and 4,174 respectively, or 17,382 combined. These are event occurrences, not unique leads. The purchase event is unused. quote_form is excluded from the headline counts.
Did conversions grow while sessions declined?
Yes. Sessions peaked at 258,466 in 2023 and were 143,242 in 2025. Combined form submissions and inbound phone calls rose from 5,083 in 2023 to 6,360 in 2025. Inbound phone calls alone grew from 988 to 1,795 over that span, about 1.8 times.
What does Prager manage for this manufacturer?
Prager designs and maintains the website, runs SEO and answer engine optimization, handles email marketing, and provides managed web hosting. The partnership has been in place since 2010.
What date range do these GA4 figures cover?
The reporting window is July 1, 2021 through December 31, 2025. Sessions reporting begins July 1, 2021, so the 2021 sessions figures cover July through December; the other displayed years are full calendar years. The page uses annual report values and explicitly labelled sums of event counts, not a continuous-range sessions or users total.
Want organic growth like this for your company?
We will review your website, search visibility, and conversion tracking, then show you where organic demand already exists and where forms and calls are slipping away. Great results earn a first project. Results that keep coming earn a partnership like this one.
Prager Microsystems, Inc. · 3819 Germantown Pike, Suite A, Collegeville, PA 19426
Services in this program · Web Design · Search Engine Optimization · Answer Engine Optimization · Email Marketing · Managed Web Hosting · Content Strategy
