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Facebook’s New Program Will Teach Digital Skills to People Around the Country

Don’t look now, but Facebook is on the move again. Today, the company announced a new program called Community Boost that’s designed to improve the digital skills of a variety of people around the country; according to the website, the goal is to provide U.S. businesses and workers with “the digital education and skills they need to compete in the new mobile economy.”

This Year, Use Social Media to Drive Holiday Sales

It’s only a few days after Halloween and many companies have already jumped on the opportunity to begin their holiday marketing. Each year, it seems like the references to joy, jingle bells, and kids unwrapping gifts on Christmas morning begin earlier and earlier, but while you’re likely scouring at the fact that it’s not even Thanksgiving yet, the companies who already have the ball rolling may actually be on to something.

5 Tips for a Better Small Business Reputation

For small businesses, positive word-of-mouth is what leads to sales and in today’s technological world, most of that positive word-of-mouth comes from your online reputation. If you’re a B2C company, image is everything and here, our digital marketing experts share five tips for keeping the positivity afloat and the negativity minimal.

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A Few Quick Optimization Tips

Scenario: You own a bicycle shop in San Francisco, California called “The Spokes Man,” but you haven’t optimized your company’s website for visibility. If a local biker knows the name of your shop and types in “The Spokes Man” on a search engine, he’ll be able to find you.

3 Road Blocks to Avoid When Starting an SEO Campaign

When it comes to search engine optimization, there are many business owners who don’t understand the actual power that a tailored campaign can give them. However, SEO is a cost-effective marketing technique that can keep your business ahead of your competitors. Because many don’t understand the power of SEO, there are some common misconceptions floating around out there.

Why Invest in Paid Search? Here Are 6 Reasons

If you’ve invested your own time and effort into marketing your business but haven’t gotten the results you want, it may be time to create a paid search management campaign.

How to Build a Successful Business Plan

Having a successful business plan can not only keep both you and your employees on track, it can also help structure your company and create a road map to its success over the next 3-5 years. Here’s how to create a plan that’s tailored for achievement.

Want to Boost Your Marketing Content? Get Your Employees on Board

If our digital marketing company has said it once, we’ve said it a thousand times – content is king in the marketing world. What you choose to show and share with your audience can be the difference between new customers and lost interests, so getting the right stuff out there is key. And if you want to boost the success of that content marketing, we suggest one thing: getting your employees on board.

Google Is Updating Its Privacy Dashboard

Our digital marketing company loves keeping up with the latest Google news. Here’s a little information about Google’s latest changes to its privacy dashboard, via The Verge’s Lauren Goode.

Amazon’s Effect on the Retail World

For years, consumers would head to a brick-and-mortar store to buy their clothing, groceries, electronics, and more. But as the age of online shopping slowly crept in, the idea of leaving your home to buy your goods slowly crept out. Now, there’s one major online retailer that people turn to for nearly anything they need – Amazon.