Brand Messaging: What Not to Do

There are many ways to create a positive brand image, and brand messaging is an important one. If your message strategies are weak, you may end up...

Get More Followers on Twitter, the Right Way

In keeping with our philosophy of sharing our collective discoveries and knowledge, I thought it might be beneficial to share my personal experiences...

What Makes a Good Ad?

As I was reading through a magazine the other day, I thought to myself - what makes a good ad? I leafed through the pages and studied the ones that...

What Social Media Marketers Can Learn From Oreo

Over the last few months, Oreo has really stepped up its social media marketing game and has shown us that with the right resources, a cookie company...

Responsive Image Solutions

Images on mobile devices have become a hot button issue as of late. Aside from the recent surge in responsive design compatibility, the reason for...

5 Email Marketing Trends to Consider

Email marketing has been around for ages, and it's still a popular way to keep in touch with your customers. Did you know that according to...

Facebook’s New Graph Search

Up until a few days ago, the only things you could search for on Facebook were people, businesses, and interests. But with the social media...

Mobile Efforts for Branding, Not Sales

Mobile devices have become incredibly popular and have redefined the way we surf the Internet, connect with friends and family, purchase products,...

6 Content Marketing Strategies for Your Business

Content has always been an important part of marketing and throughout the years, there have been many strategies used to perfect the art of content...

Understanding Your Audience

When you run a business, the most important part of your success is your audience - if you don't capture their attention, they won't be interested in...