Brand Battles: iOS vs. Android
Published March 18, 2016
The battle of Apple vs. other smartphone makers has been going on for nearly a decade, and with it comes the operating system battle of iOS vs. Android. Our digital marketing company decided to compare the two in background, audience, growth and more. Which do you prefer, and why?
Background
First Released
iOS – 2007
Android – 2003
Number of Devices Sold (as of 2015)
iOS – 1.1 billion
Android – 1.4 billion
Audience
Audience Type
iOS – individuals with graduate degrees, are “addicted” to technology, managerial job positions
Android – individuals in the computer/tech industry, have only mobile phones, love technology news
Average User’s Household Income
iOS – >$125,000
Anroid – $50,000 – $75,000
Major Market
iOS – U.S and China
Android – Europe and Great Britain
Marketing
Initial Marketing Aim
iOS – simplifying the buying process, minimal product focus, targets loyal customers,
Android – product features, user interface highlights, targets new customers
Current Tagline
iOS – iPhone: “The only thing that’s changed is everything.”
Android – “Be together. Not the same.”
Growth
Number of Available Apps
iOS – 1.4 million
Android – 1.5 million
Market Share (Q1, 2015)
iOS – 18.3%
Android – 78%
OS Rankings, National
iOS – 42.6%
Android – 51.6%
OS Rankings, Global
iOS – 15.4%
Android – 80.7$
