What is the minimum budget for PPC advertising?

While Google Ads has no minimum spend requirement, the ideal budget depends on your industry, competition, and goals. We'll help you determine the right budget during our consultation.

How is PPC different from SEO?

PPC (Pay-Per-Click) delivers immediate visibility through paid ads at the top of search results, while SEO builds organic rankings over time. PPC provides instant traffic and precise targeting but requires ongoing ad spend. SEO takes longer but provides sustainable results. Most businesses benefit from combining both strategies.

Do you manage both Google Ads and Bing Ads?

Yes, we manage campaigns on both Google Ads and Microsoft Advertising (Bing Ads). While Google has the largest market share, Bing often delivers lower cost-per-click and reaches a different demographic. We recommend testing both platforms and allocating budget based on performance for your specific business.

Do you offer free consultations?

Yes, we offer free consultations to discuss your digital marketing goals and how we can help achieve them. Contact us to schedule a no-obligation consultation with one of our experts. We'll review your current online presence and provide recommendations tailored to your business.

What industries do you work with?

While we serve businesses across many industries, we specialize in home improvement, HVAC, plumbing, and other trades that rely on aggressive lead generation. Our digital marketing strategies are customized for each client's unique industry, target audience, and business goals. We're the agency other agencies call for help.

Superior Google & Bing Ads Management Yields Superior Results

Paid Search Management

Paid search can be complex, but at Prager, we make it straightforward and results-driven. We focus on creating and managing campaigns that maximize your advertising budget and deliver measurable outcomes, without unnecessary complexity or wasted spend. Our team is dedicated to improving performance, increasing visibility, and helping your business get real value from every dollar invested in paid search.

With us, it’s not just about clicks, it’s about the right clicks. We carefully tailor your paid search strategy to target the audience that matters most to your business, ensuring every dollar spent brings you closer to new customers. There are no hidden fees and no surprises. We believe in transparent communication and building lasting partnerships. Our team keeps you in the loop every step of the way, providing insights and data-driven decisions to ensure a positive return on investment.

Google Ads Experts

We manage over 20M in paid search each year for our clients. Our paid search campaigns are based on your service area, business hours, target audience, keyword phrases, and more. You’ll get top-notch results that reel in new customers and before you know it, you’ll be breathing a bit easier.

As Google Ad experts, we have the tools and knowledge necessary to create ad campaigns that are highly targeted and effective. Since Google rewards websites with a lower overall cost per click for ads that provide quality, we know how to build campaigns that align with Google’s best practices. The result is the most traffic at the lowest cost, providing instant results for your business.

The Prager Process

We are a member of Google’s partner program with numerous team members certified in all of Google’s Ad products including search, display, shopping, and video. Our paid search management team is integral to a high-performing digital presence. Without paid search, businesses can lag behind competitors when it comes to search ranking and visibility. The Prager process is a proven method for increasing website performance, securing viable leads and improving search engine results. Here’s a quick breakdown of the steps in our process:

Strategy

More than ever, businesses need to properly measure performance. Using proprietary metrics and data, Prager’s digital strategists will assist in determining specific and achievable goals, such as reducing bounce rates, increasing high-quality leads, generating shareable content, or any other area in which a client seeks increased traffic and business growth. With a clear goal in sight, Prager’s digital marketing experts create campaigns that are aligned with your organization’s highest priorities.

Keyword Research

A paid search management approach to keyword and content development reaches beyond organic keyword techniques and evergreen content. Prager’s paid search managers research keywords that bring in high-quality leads and improve rankings. Paid search management keyword research is nuanced, taking into account variables like trends, competitor behavior and potential client search behaviors.

Implementation (Copy and Landing Pages)

Paid search advertisements are successful when they sync with your landing pages and content. A well-managed digital marketing campaign directs users to the information they are promised when they click on a digital ad. Paid search management services must align copy and landing pages with digital ad content so that potential clients gain trust in your business and take action.

Tracking

Your business trusts us to provide the greatest return on your advertising investment. At Prager, we build that trust by precisely tracking all ads and results achieved such as online purchases or new leads. We share that information with our clients through our real-time Client Extranet, keeping you informed of every dollar spent and every conversion generated.

Analyzing / Optimizing

Using tailored ads and tracking their success across your target demographics and regions, Prager paid search management specialists leverage data to optimize an ad’s precision and reach. We look at campaign results throughout the entirety of the campaign’s course and use analysis and optimization to change strategies as markets shift.

Reporting

The Prager Process begins with strategy and ends with reporting. Our strategy is developed to exceed the expectations that you set during our initial strategy session. During that session, you will have determined the frequency and depth of the performance reports you would like to receive. When our team reports back to you, you will receive comprehensive performance analyses that spans from the smallest detail to big-picture outcomes.

We Know PPC Advertising

Pay-per-click advertising (PPC) has been a digital advertising staple since the early 1990s. We have seen PPC strategies evolve and we are on the cutting edge of new strategies and implementations. We analyze keywords and trends and continuously monitor clicks for relevance and accuracy. We want to ensure every cent spent on a click is one that adds value to your organization.