Social Media Advertising: Know Your Audience

As it continues to grow as one of the most noticeable presences on the Internet, social media is also presenting itself as a prime candidate for online advertising opportunities for businesses. Giving your business the opportunity to reach over 5 billion consumers worldwide by advertising on social media forums like Twitter and Facebook could expand the potential of your business over night. But it is important to know and understand the demographic of your audience, which is where social media consulting can help.

Men vs. Women

It has been discovered that more women use social media forums then men do. comScore, an online research resource, has conducted a study that has found that 75.8% of all female Internet users participate in social media forums while only 69.7% of male online users have social media accounts. This percentage of women spend 56.6% of their time online exploring social media sites. Women view 57% of the pages viewed by users on social media sites and rack up 56.6 % of the time spent on social media sites all together. In total, women spend 5.5 hours a month participating in social media which is a little less than 2 hours more than men do and in general spend 8% (25 hours per month) more online than men. The percentage of women that use social media also varied from region to region. 91% of females in the United States who are online use social media sites and 94% of women online in Latin America.

When developing your online marketing campaign, it is important to know who your campaign is going to be reaching and from what mediums, if you want your marketing efforts to be successful. Businesses who are advertising on social media sites need to realize that their advertisements should be more targeted towards women, because it is more common for a woman to see their advertisement on a social media site than it will be for a man to see it. Molding your online marketing campaign so that it is more conducive to women’s interest could be something that boosts sales for your business.