How We Helped a Full Service Remodeler Grow Leads and Attributed Web Revenue
A full service general contractor that offers a one stop shop for interior and exterior home renovations came to us in 2020. Average weekly leads rose from 447 in 2020 to 665 in 2025, and attributed gross web revenue from 2020 through September 2026 reached $22.4 million.
What were the key results?
Average weekly leads grew from 447 in 2020 to 665 in 2025, about 1.5 times as many. Total leads reached 7,977 in 2025. Attributed gross web revenue from 2020 through September 2026 totaled $22,403,845.79.
Every figure below reflects lead, appointment, and attributed revenue results we measured for this program from 2020 through the current 2026 YTD period. Full years are shown for 2020 through 2025. The 2026 YTD column is the year to date through September and updates as new monthly data comes in.
| Metric | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 YTD | Total |
|---|---|---|---|---|---|---|---|---|
| Total leads | 5,365 | 6,398 | 6,588 | 6,826 | 7,495 | 7,977 | 4,943 | 45,592 |
| Average leads per week | 447 | 533 | 549 | 569 | 625 | 665 | 549 | — |
| Phone calls | 4,183 | 5,097 | 5,304 | 5,503 | 5,928 | 5,617 | 3,455 | 35,087 |
| Estimate Forms | 1,182 | 1,301 | 1,284 | 1,323 | 1,567 | 2,360 | 1,488 | 10,505 |
| Appointments run | 2,341 | 1,882 | 1,556 | 1,763 | 2,846 | 3,399 | 1,761 | 15,548 |
| Appointments sold | 421 | 287 | 179 | 249 | 316 | 274 | 159 | 1,885 |
| Gross web revenue | $2,595,074.40 | $2,478,446.59 | $3,223,898.25 | $2,931,022.13 | $3,886,543.16 | $3,262,896.41 | $4,025,964.85 | $22,403,845.79 |
| Combined marketing cost | $93,600.00 | $93,600.00 | $93,600.00 | $93,600.00 | $131,440.60 | $288,050.03 | $285,294.53 | $1,079,185.16 |
| Marketing cost as share of web revenue | 3.61% | 3.78% | 2.90% | 3.19% | 3.38% | 8.83% | 7.09% | 4.82% |
Leads include phone calls and Estimate Forms. Phone calls and Estimate Forms add up to total leads in every year. Estimate Forms combines Contact Form, Free Estimate, Online Estimate, Virtual Estimates, and Live Chat counts into one line.
About the data. Full year columns cover 2020 through 2025. The 2026 YTD column is the year to date through September 2026. The Total column adds every year column on this table, including 2026 YTD. Average leads per week is a rate, so it has no Total. The 2026 YTD average uses the months reported so far. We update this page as new monthly figures come in. Spoiler alert, 2026 YTD gross web revenue is already $4,025,964.85, ahead of the full year 2025 web total.
Leads include phone calls and Estimate Forms from all tracked sources. Phone calls and Estimate Forms add up to total leads in every year.
View the data table
| Year | Average leads per week | Total leads | Phone calls | Estimate Forms |
|---|---|---|---|---|
| 2020 | 447 | 5,365 | 4,183 | 1,182 |
| 2021 | 533 | 6,398 | 5,097 | 1,301 |
| 2022 | 549 | 6,588 | 5,304 | 1,284 |
| 2023 | 569 | 6,826 | 5,503 | 1,323 |
| 2024 | 625 | 7,495 | 5,928 | 1,567 |
| 2025 | 665 | 7,977 | 5,617 | 2,360 |
| 2026 YTD | 549 | 4,943 | 3,455 | 1,488 |
Who is the client?
The client is a full service general contractor that handles interior and exterior home remodeling as a one stop shop for renovations. Prager has been its digital marketing partner since 2020. The results speak for themselves, but there is no better testament to a job well done than a client that stays with the same agency year after year.
When the partnership started, the goal was simple. Help homeowners find a contractor that could handle a wide range of remodeling work, and make it easy to call or request an estimate. As lead volume grew, the program stayed focused on qualified phone calls and estimate requests that feed the sales team.
What does Prager manage?
We run the full inbound program, so strategy and execution live in one place.
- Website design and day to day operation of the site
- Search engine optimization and answer engine optimization strategy
- A dynamic local service area that grows with the markets the company serves
- Google Ads campaigns
- Content strategy built around the questions homeowners ask
- All email marketing
- Managed web hosting
- Consulting for the internal team on digital marketing
How did lead volume grow from 2020 through 2026 YTD?
Total leads rose from 5,365 in 2020 to 7,977 in 2025, about 1.5 times as many, while average weekly leads rose from 447 to 665. 2026 YTD through September already shows 4,943 leads at 549 per week. Phone calls stayed the largest lead type every year. Estimate Forms nearly doubled, from 1,182 in 2020 to 2,360 in 2025.
Growth was steady rather than a single jump. Total leads moved from 5,365 in 2020 to 6,398 in 2021, then 6,588 in 2022, 6,826 in 2023, 7,495 in 2024, and 7,977 in 2025. Phone calls climbed from 4,183 to a peak of 5,928 in 2024, then settled at 5,617 in 2025 as Estimate Forms took a larger share.
The form mix simplified over time. Early years tracked Contact Form, Free Estimate, Online Estimate, Virtual Estimates, and Live Chat alongside phone calls. By 2025 the conversion table shows Phone Call and Free Estimate Request Form only. For this page those non phone rows are folded into Estimate Forms so Phone plus Estimate Forms equals Total in every year.
How much revenue did the website attribute?
Attributed gross web revenue from 2020 through September 2026 totaled $22,403,845.79.
Unlike many lead generation case studies, this program tracks closed revenue credited to the website. Gross web revenue was $2,595,074.40 in 2020 and $3,262,896.41 in 2025. The strongest full year for web attributed sales was 2024 at $3,886,543.16.
January through September 2026 already shows $4,025,964.85 in gross web revenue, which is ahead of the full year 2025 web total. Six full years from 2020 through 2025 totaled $18,377,880.94. Adding 2026 YTD brings the program total to $22,403,845.79.
Gross web revenue is the attributed closed revenue credited to the website for each year shown. 2026 YTD is January through September. Chart labels are rounded to the nearest $0.01 million. Exact dollar amounts are in the table below.
View the data table
| Year | Gross web revenue | Google Ads spend | Prager investment | Combined marketing cost | Marketing cost share of web revenue |
|---|---|---|---|---|---|
| 2020 | $2,595,074.40 | Not broken out | $93,600.00 | $93,600.00 | 3.61% |
| 2021 | $2,478,446.59 | Not broken out | $93,600.00 | $93,600.00 | 3.78% |
| 2022 | $3,223,898.25 | Not broken out | $93,600.00 | $93,600.00 | 2.90% |
| 2023 | $2,931,022.13 | Not broken out | $93,600.00 | $93,600.00 | 3.19% |
| 2024 | $3,886,543.16 | $37,840.60 | $93,600.00 | $131,440.60 | 3.38% |
| 2025 | $3,262,896.41 | $194,450.03 | $93,600.00 | $288,050.03 | 8.83% |
| 2026 YTD | $4,025,964.85 | $215,094.53 | $70,200.00 | $285,294.53 | 7.09% |
For 2020 through 2023, Google Ads spend was not broken out separately from the $93,600 yearly Prager investment, so both columns show that same figure as combined marketing cost. Google Ads spend is shown on its own starting in 2024. The 2026 YTD row covers January through September only.
How did appointments and paid search change?
Appointments run rose from 2,341 in 2020 to 3,399 in 2025, while appointments sold peaked at 421 in 2020 and were 274 in 2025. Google Ads spend appears as a separate line starting in 2024, rising from $37,840.60 that year to $194,450.03 in 2025.
Appointments run fell after 2020 to a low of 1,556 in 2022, then climbed again through 2023 and 2024 before reaching 3,399 in 2025. Sold appointments followed a different path. They were highest in the first year of the partnership, dipped to 179 in 2022, and recovered to 316 in 2024 and 274 in 2025. Lead volume and appointments run both ended higher than they started, even as close rates moved with market conditions.
Google Ads cost ramped later in the program. In 2024, Google Ads spend was $37,840.60 plus the $93,600 Prager investment. In 2025 ad spend rose to $194,450.03 and combined marketing cost reached $288,050.03, or 8.83 percent of that year’s web revenue. Earlier years kept marketing cost between about 2.9 percent and 3.8 percent of web revenue.
Appointments run and appointments sold are tracked for each year shown. 2026 YTD is January through September.
View the data table
| Year | Appointments run | Appointments sold |
|---|---|---|
| 2020 | 2,341 | 421 |
| 2021 | 1,882 | 287 |
| 2022 | 1,556 | 179 |
| 2023 | 1,763 | 249 |
| 2024 | 2,846 | 316 |
| 2025 | 3,399 | 274 |
| 2026 YTD | 1,761 | 159 |
What do people ask about this case study?
How much did website leads grow for this remodeling contractor?
The company averaged 447 leads a week in 2020, counting phone calls and Estimate Forms, and 665 a week in 2025, about 1.5 times as many. Total leads reached 7,977 in 2025, up from 5,365 in 2020. 2026 YTD through September shows 4,943 leads at 549 per week.
How much revenue did the website attribute?
Attributed gross web revenue was $2,595,074.40 in 2020 and $3,262,896.41 in 2025. From 2020 through September 2026, web attributed revenue totaled $22,403,845.79. Six full years alone were $18,377,880.94.
Did phone calls or Estimate Forms drive most of the leads?
Phone calls were the largest lead type every year, including 5,617 of the 7,977 leads in 2025. Estimate Forms nearly doubled from 1,182 in 2020 to 2,360 in 2025. Phone calls and Estimate Forms add up to total leads in every year.
What happened with appointments and paid search?
Appointments run rose from 2,341 in 2020 to 3,399 in 2025, and stand at 1,761 for 2026 YTD through September. Appointments sold peaked at 421 in 2020 and were 274 in 2025 (159 in 2026 YTD). Google Ads spend is broken out starting in 2024, rising from $37,840.60 that year to $194,450.03 in 2025, while the Prager investment stayed at $93,600 per full year.
Why is the client not named?
When we publish exact performance numbers like lead counts and ad spend, we leave the client’s name out. Those figures are competitive information, and keeping them anonymous protects the client’s position in its market while still letting us show what the work produced. If you are a serious prospect looking for similar results, call us or contact our team and we will gladly walk you through more of the details behind this program.
What does Prager manage for this client?
Prager designs and operates the website, hosts it, sets the SEO and AEO strategy, runs the Google Ads campaigns, runs a dynamic local service area, plans content, handles all email marketing, and consults with the internal team on digital marketing.
What years does this case study cover?
The partnership began in 2020, and the client has worked with us ever since. The figures here cover each full year from 2020 through 2025, plus a 2026 YTD column for the year to date through September. We update this page as new monthly figures come in. Spoiler alert, 2026 YTD web revenue is already ahead of the full year 2025 web total.
Want growth like this for your company?
We will review your website, search visibility, and lead tracking, then show you where your next customers are coming from and where they are slipping away. Great results earn a first project. Results that keep coming earn a partnership like this one.
Prager Microsystems, Inc. · 3819 Germantown Pike, Suite A, Collegeville, PA 19426
Services in this program · Web Design · Search Engine Optimization · Answer Engine Optimization · Dynamic Local SEO Pages · Email Marketing · Managed Web Hosting · Paid Search · Content Strategy · Integrated Marketing System Consulting
