Social media strategy that turns engagement into real customers.

We map your offer, your margin, your service area, the season, and the jobs you do not want. A social program aimed at a $400 job and one aimed at a $40,000 job should not sound the same or post on the same schedule. Topics that only make the feed look busy get cut here, before anyone designs a grid.

We read the questions your buyers already ask in organic search, in reviews, and in messages, and we look at which platforms your buyers use. We note where competitors get mentioned, and where your site, your ads, and your profiles disagree. If you already run paid search, we look at which searches turn into calls. That is more useful than a trend report.

You get a short plan. Which platforms to use and which to ignore. The topics you will repeat, each one tied to a question your buyers ask. A posting schedule you can approve without a weekly scramble. Rules for replies. A short list of what we will measure. If you buy consulting, you stop here and your team runs it. If you buy management, we use this plan to make the posts.

Management means we produce and publish. Consulting means we train the person on your team who will publish. Either way, posts point at a page of yours that can convert. If that page is weak, we say so, because we also build sites. Sending people to a page that does not make it easy to call or buy is not a social media problem, and we will not pretend it is.

Each month we look at leads, call quality where call tracking exists, content that earned saves or replies from your buyers rather than peers, and whether Google or a chat tool has started quoting your page or your profiles. If the next dollar belongs in organic search or ads instead of more posts, the report says that. Follower count is a line on the report. It is not the reason you pay us.

Social media management is the ongoing work of running your presence on social platforms. It covers the plan, the posts, publishing, replies, profile upkeep, and reporting. A manager does the day to day work so you do not have to. Management is execution. It is not the same job as consulting, which advises you and leaves the posting to you.

Social media consulting is expert guidance on what to do, why it matters, and how to tell whether it worked. A consultant audits the current presence, chooses platforms, sets the topics you will repeat, tied to questions your buyers ask, trains the person on your team who will post, and reviews the results. We do not publish the posts unless you also hire management. You hire consulting when your team can post and needs a better plan.

Hire a manager if the problem is time and keeping a schedule. Hire a consultant if the problem is the plan and your team will still do the posting. Hire both, in that order, if you have neither a plan nor the hours. Posting before you are clear on what you sell, and who you sell it to, creates a steady feed that does not create customers. If you want both, decide the plan first and start the posting second.

Start where your buyers already are, not where a trend report is loudest. In the Pew Research Center survey published October 19, 2026, 84 percent of US adults use YouTube, 70 percent use Facebook, 51 percent use Instagram, and 37 percent use TikTok. Nextdoor reaches 18 percent nationally and can matter more inside one town. We pick the few platforms your offer can support and we ignore the rest. Being present with proof and a reply beats a thin profile on every app.

A complete package includes a written strategy, profile cleanup, content tied to buyer questions, a calendar, publishing, community replies, and reporting on leads rather than likes alone. In a 2026 survey of almost 100 agencies, 97 percent of packages included content creation, 96 percent scheduling, 93 percent strategy, 81 percent reporting, and 75 percent community management. Only 18 percent included paid social. Treat paid social as its own decision, with its own budget, not as a free extra inside an organic retainer.

Published ranges, not our quote, put freelancers and agencies at about $500 to $5,000 a month, small business agency work often inside $500 to $2,500, and full service retainers from about $3,150 to $50,000 and up. In the HeyOrca 2026 survey, 49 percent of agencies charged $1,000 to $2,499 a month and 31 percent charged under $1,000. An in house manager averaged about $65,660 a year in base pay before tools, ad spend, and the time spent managing that person. We scope the work after a review instead of selling one flat package.

Within 24 hours at the outside, and faster when the message is a lead. Sprout Social surveyed 2,250 consumers from August 11 to August 18, 2026. 68 percent expect a response within 24 hours, 24 percent expect a reply in 1 to 2 hours, and 14 percent expect one in under an hour. Emplifi found that 86 percent of more than 1,600 US and UK consumers are more likely to buy from a brand that responds, as reported by Chain Store Age on June 24, 2026. With management, we answer in that window. With consulting, we write the rule if your own team will answer.

You can see a steady posting schedule within the first month. Calls and jobs usually take longer, because people need to see you more than once, and organic search takes time too. Give it 90 days and judge the quality of the leads, not the follower count. Mentions in Google or chat tools, after a page is rewritten, often take about four to twelve weeks. That is a pattern we see. It is not a promise. A weak offer, or a website that cannot turn a visit into a call, will not be saved by more posts.

Organic management and paid social are separate jobs. Organic covers the posts, the replies, and the profile. Paid social is media buying, and it sits with our team that manages Google Ads and Microsoft Advertising, in accounts you own. A 2026 agency survey found paid social inside only 18 percent of regular social packages, which matches how the work should be scoped. If you need leads right away, paid search or paid social may belong ahead of a monthly posting engagement. We will say so.

It is worth it when your posts point at a clear offer, a real service area, and a website that can turn a visit into a call. It is a poor first dollar when your site is slow, unclear, or untracked. Social is where many of your buyers form an impression before they call. Your feed does not replace organic search. You get hired when you treat social, your service pages, and paid media as one system.

We do not sell follower growth, purchased engagement, or a guarantee of virality. We do not run a program whose only report is likes. We do not recommend a posting schedule you cannot approve. We do not split your plan, your website, and your ads across vendors who never read each other’s work. If social media is not the thing holding you back, we will point at the service that is, including organic search, answer engine optimization, paid search, or the website itself.

We deliver social media management and consulting from one office at 3819 Germantown Pike, Suite A, Collegeville, Pennsylvania 19426, just outside Philadelphia. We were founded in 2003 by Stephen Prager. Strategy, writing, and the sites we host are handled in that office. The useful phone number is 1 610 409 1605, and the review request form is on the contact page.