7 Reasons to Invest in a Responsive Web Design

responsive web design

Every year, more and more companies invest in responsive web design, and for good reasons. If your website still isn’t responsive, you could be losing out on exposure, business, and an overall positive reputation. Here are seven reasons to turn your web design into a responsive one:

It Keeps You Ahead

Responsive web design has been on the rise in the last several years, and you can bet that your biggest competitors have already invested in it. That’s because they want to stay ahead of the web design game – and you should too. Having a responsive web design shows customers that you’ve invested in the latest website technology and that you’re putting the customer’s experience first.

It Gives the User the Best Experience

Speaking of experience, responsive web design gives you the upper hand when it comes to satisfying your customers. With a responsive web design, your customers will enjoy simple, straightforward navigation, easy accessibility, clear call-to-actions, fast page load times, device versatility, and more. They’ll be able to use your website with little effort, which means they’ll be able to easily invest in your product or service.

It Satisfies Search Engines

Responsive web design and SEO go hand-in-hand, when it comes to search engines like Google, they can read and index websites that are responsive faster than websites that aren’t. That means you have a better chance of ranking higher in search engine results and therefore, reaching more people.

Mobile Continues to Grow

Every year, more and more people turn to mobile devices for shopping, browsing, games, news, and more, which means you should have a web design that’s compatible on any mobile device. A responsive web design is called “responsive” because it’s able to respond and adapt to any screen that’s accessing it, whether it’s a smartphone, tablet, laptop, or desktop. Since the majority of individuals use mobile devices, a responsive web design will mean your business is easier to find.

It Saves Money in the Long Run

While a responsive design may be an investment, it’s one that will pay off in the long run. You’ll not only be able to easily maintain and update it in the upcoming years, but you’ll also be able to keep your customers happy and more likely to return.

Users Will Get a Full Website

Have you ever searched for a website on your smartphone or tablet only to find that there’s only a mobile version of it available? A mobile version may be easier to use, but it limits what you’re able to see and do. A responsive web design, however, shrinks a full website down to any screen size so you can fully access all facets of it. That means your customers will be able to get the full experience they want and deserve.

It’s Low Maintenance

If you ever need to fix an issue with your web design, a responsive one will let you make one easy fix and your problem will be solved across all devices. In addition, many other web design approaches require specific maintenance adjustments in order to function properly, but with a responsive web design, you can stick to just one CMS platform and be able to alter many different aspects of your website.

Our digital marketing company wants to help you make the most of your website. Check out some of the responsive web designs we’ve built for other businesses, then give us a call to get started on your own.