Why Invest in Paid Search? Here Are 6 Reasons
Make the Most of Your Marketing
If you’ve invested your own time and effort into marketing your business but haven’t gotten the results you want, it may be time to create a paid search management campaign.
At Prager, our experts use Google AdWords to help you maximize the efficiency of your investment. Here are just a few reasons why your business should use paid search:
1. Immediate Exposure
If you’ve been struggling to get to the top of search engine results pages, paid search gives you immediate exposure, which means you can reach a wider audience and gain more potential customers.
When you focus on keyword phrases, it takes time for search engines to index your website content and rank it. With paid search, however, you’ll not only get immediate traffic to your website as soon as your ads are launched, you’ll also be able to maintain your traffic by keeping your ads live and running them consistently.
With our Google AdWords management services, you’ll be able to fully customize your ads. You can decide at what time they’ll appear, what audience they’ll reach, which devices they’ll target (such as tablets, smartphones, etc.), what locations they’ll appear in, and more.
When you take the time to optimize your website pages, you’ll have to wait for search engines to index those pages and rank them accordingly. With paid search, however, you have the opportunity to test the ads you’ve launched. Once you discover which ads make the biggest impact, you can edit the others to make them more successful.
There are many common marketing methods that don’t offer tracking, and without tracking, there’s no way to tell whether your method is working or not. A paid search campaign lets you track the success of your ads in relation to the money spent on them. This way, you can see your success in real time.
6. The Right Audience
Because ads are created to focus on a specific product or service that someone may be searching for, you can easily filter out a relevant audience for your business. If someone clicks the ad, you know they’re looking for exactly what you’re offering.
If you don’t yet have a paid search management campaign, let us tell you a little more about how our digital marketing agency can help.