25 Email Marketing Statistics That You Should Know


Though email marketing itself is a pretty old tactic, it’s as strong as ever when it comes to marketing success. Here, our digital marketing company compiled 25 interesting email marketing statistics that we think you should know:

On Mobile Email Marketing

  • About 53% of emails are opened using a mobile device. (Campaign Monitor)
  • 75% of Gmail’s 900 million users access their accounts via a mobile device. (TechCrunch)
  • 23% of readers who open an email on a mobile device open it again later. (Campaign Monitor)
  • In 2011, mobile accounted for 8% of email opens. In 2015, mobile accounted for 55% of email opens. (Litmus)

On Personalizing Your Email

  • Personalized email messages improve click-through rates by an average of 14% and conversions by an average of 10%. (Aberdeen)
  • 74% of marketers say targeted personalization increases customer engagement. (eConsultancy)
  • A personalized email delivers 6x higher transaction rates.
  • Marketers see an average increase of 20% in sales when using personalized emails. (Montage)

On Email Effectiveness

  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinsey)
  • 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. (eMarketer)
  • 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media. (MarketingSherpa)
  • 89% of marketers say that email is their primary channel for lead generation. (Mailigen)
  • Email is the top source of analytics data for marketers, with 41% using their email marketing performance data. (Forbes)
  • Email’s ROI is about 28% compared to 7% for direct mail. (Chief Marketer)

On What’s Included In Your Email

  • Including a call-to-action button instead of a text link can increase conversion rates by as much as 28%. (Campaign Monitor)
  • Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email. (WhoIsHostingThis “Email Deliverability 101”)
  • 65% of users prefer emails to contain mostly images, compared to 35% who prefer text. (HubSpot)
  • Adding video to an email can increase click rates by 300%. (Emma)
  • Emails with social sharing buttons see a 158% increase in click-through rates. (Nonprofit Hub)

On Email Marketing in General

  • The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. (Radical Group)
  • On average, employees spend 13 of their working hours each week in their email inbox. – McKinsey & Company
  • 92% of online adults use email, and 61% use it on an average day. (Pew Research)
  • 83% of B2B marketers use email newsletters for content marketing. (Content Marketing Institute)
  • 58% of adults check their email first thing in the morning. (Customer Intelligence)
  • The top 3 uses of email marketing are newsletters (66%), promotional content (54%), and welcome emails (42%). (Pardot)

If you still don’t have an email marketing campaign, let us show you how much it can help your business. Give us a call today to discuss your options.