What is SEO in Marketing?
Have you ever wondered, “What is SEO in marketing?”. SEO, short for ‘search engine optimization’, is an important marketing tool we use to help your website work for you. In the past, SEO was all about improving rankings, but as technology has grown more complex, search engine optimization has grown to encompass so much more. SEO is about making your website easy and fun for visitors to use. It’s a tool to drive traffic, increase conversions, and turn first-time visitors into repeat customers. Instead of only working to please Google, we also optimize your website to please your target audience to get the best results.
Improving Your Website’s SEO
There are several strategies that will improve your website’s SEO and help you get the results you are looking for. These aren’t overnight improvement strategies, but with time and consistent effort, we will use these tactics to fully optimize your website.
• Choose the Right Keywords
When it comes to SEO, keywords are one of the most important things you should focus on. Using the right keywords in the right parts of your website can drastically improve your SEO. A skilled digital marketing agency will be able to perform keyword research to determine which words and phrases should be incorporated. Keywords help improve your rankings so your website can garner more traffic.
• Do a Website Audit
There are a few cardinal errors that can cost you tons of valuable traffic. If your website is slow, contains many broken links, or isn’t mobile-friendly, fixing these issues is the best place to start. SEO is all about making your website easy to navigate. If your visitors have to work hard to browse your site, they aren’t going to stay long enough to book a service or make a purchase.
• Create Shareable Content
One of the best ways to optimize your website is to increase backlinks. Backlinks are links to your website on other sites. Creating great content that people want to share will help you get the backlinks you need to boost your SEO. You can post from your own blog to social media or ask another reputable website to allow you to guest-post on their site in exchange for a backlink.
Contact Prager Microsystems Today
Our professionals love to answer the common question, “What is SEO in marketing?”. As a top digital marketing agency, we believe SEO is a core aspect of any marketing plan. Along with excellent website design, analytics, and a strong content strategy, search engine optimization will turn your website into a marketing machine that gets results. When it comes to something as complex as SEO, you need a professional marketing agency you can depend on. We have the experience and expertise required to optimize your website to meet your goals. Contact us today to learn more about our services.
