Online Success Starts with Your Website
Everyone wants to be ranked at the top of Google and other search engines. No matter your industry or business model, being found on internet searches is often the best way to capture new customers. You may have even spent a small fortune on a brand new, great-looking website recently, but are the leads coming in? If not, that may be because someone forgot the importance of SEO in web design.
Site Structure Matters
When your site’s structure and content aren’t constructed in a way that is search engine friendly you are making it difficult for anyone to find you on the web. A clean layout and simple navigational structure not only create a great user experience, but they allow search engines to easily crawl your site and find the important links you have throughout your pages. When you think first about how a user will navigate your site, you will increase your chances of conversion.
Responsive Web Design for Every Screen
If you have an older site, even one that was deemed “mobile-friendly,” you may have issues displaying your site’s content properly on smaller device screens like phones and tablets. This is something Google and other search engines are looking at when crawling your site. With the ever-increasing number of people using these small devices as their primary gateway to the internet, it’s imperative that you serve them your content in a way that works on every screen size. The sites that are responsive to mobile devices will be given priority over “static” websites.
Content is Still King
What good is a pretty website if you’re not saying anything to your potential customers? Part of a strong SEO strategy is to provide users with content they are looking for and guide their journey in a way that will increase your chances of converting them into a customer. You know your business inside and out, but they don’t, so start with crafting content that answers the common questions you are asked about your business. Once you know what you want to talk about, keyword research will help you craft the copy in a way that will help your SEO rankings. And don’t forget to use calls-to-action throughout your site.
Speed and Usability
Few things on the internet are more frustrating than waiting for the answer to your question. By building your site on a solid foundation of development, your site will be able to load quickly and provide users with an optimal browsing experience. To make your site lean and mean you will leverage several things like image optimization, a website caching service, and minimal usage of plugins and other scripts that are not vital to your site’s functionality. When you leverage these methods of sound web development you can be sure that your website is making the search engines and your users happy.
Professional SEO-Friendly Web Design and Development
Whether you’re looking to upgrade your old website or simply boost your online presence, Prager offers responsive web design and other SEO services to help you get an edge on the competition. If you think you might have room for improvement and want to learn more about our internet marketing strategies, contact us today.