When it comes to paid search campaigns, Google AdWords is the most frequently used program available, which is why we trust using it to help our clients gain immediate results. When you search for a product or service on Google, you’ll see ads for various websites both at the top of the page in a yellow box and on the right side of the page. Where you rank in those ads depends on both the quality of the ad and the cost-per-click you are willing to pay.
After you sign up for a paid search campaign and our Google AdWords management services, we’ll review both your website and your competitors’ websites to identify the best keyword phrases to optimize. We’ll set up your campaign and create ads for various categories and subcategories based on your company. For example: If you’re a home improvement company, we’ll set up categories like “Roofing,” and “Siding,” then subcategories like “Roofing Repairs,” “Roofing Installation,” “Siding Replacement,” etc. and create a budget for each campaign.
Google AdWords Features
Our Google AdWords management can help you create a completely customized ad campaign. We can display your ads on Google only or on their full network (your ads will show up on other websites). We can also schedule your ads to run on specific days or specific times. For example: If your business is only open from 8 a.m. to 4 p.m. Monday through Thursday, we’ll make sure your ads appear on Google during that time only.
We can also run your ads on certain devices, such as smartphones or tablets, and can choose a specific region for them to appear, like all of California, San Francisco only, or within a 25-mile radius of Sacramento. Through Google AdWords management, we can even perform A/B testing to track and measure the most effective combination that deliver the best results.