When it comes to paid search campaigns, Google Ads is the most frequently used service available, which is why we trust using it to help our clients gain immediate results. When you search for a product or service on Google, you’ll see ads for various websites both at the top and bottom of the search engine results page (SERP). The paid search results will be marked by the word “Ad” next to the display URL above the page link heading. Where you rank in those ads depends on both the quality of the ad and the cost-per-click you are willing to pay at that moment in time in relation to your competition.
Improve ROI With Our Google Ads Management Services
The key to a productive Google Ads campaign starts with campaign research and campaign structure. Once your campaigns have been created, they need to be monitored regularly to ensure you are not wasting money on bad clicks. We achieve this efficiency by regularly auditing the search terms that have triggered your ads, adjusting target locations, ad schedule, budget, and more. We can even perform A/B testing to track and measure the most effective combinations that deliver the best results. If you’re interested in learning how Prager’s Google Ads management services can help your business grow, we’re just a click or call away.
Expert Google Ads Campaign Building
After you choose Prager’s Google Ads management services, we’ll review both your website and your competitors’ websites to identify the best keyword phrases to bid on. We’ll set up your paid search campaign to target users searching for the specific offerings of your business and create ads for various categories and subcategories based on popularity. For example: If you’re a home improvement company, we’ll set up categories like “Roofing,” and “Siding,” then subcategories like “Roofing Repairs,” “Roofing Installation,” “Siding Replacement,” etc. and create a budget for each campaign. Over time these ad groupings will be monitored based on search volume, performance, and spend, then regularly adjusted so they run efficiently and effectively. Our process is very hands on because “set it and forget it” doesn’t work when it comes to paid search management unless you want to waste a large portion of budget.
We’re not just throwing a number of keywords against the wall to see what sticks. That is extremely inefficient and will cost you dearly. Using proprietary metrics and data, Prager’s digital marketing strategists will assist in determining specific keywords and achievable goals that result in increased conversion and business growth. We will use this groundwork to create campaigns that are aligned with your organization’s highest priorities.
Our Google Ads management services approach utilizes extensive keyword research and ad content development in a way that is designed to convert. Our Google Ads managers research keywords that bring in high-quality leads and improve quality score. We will take into account variables like search trends, competitor behavior, and other predictive metrics to ensure you get the most for your money.
Ad Copy and Landing Pages
Paid search advertisements are successful when your landing pages and content fall in line with the search term and ad. A well-managed paid search marketing campaign directs users to the information they are promised when they click on an advertisement. Our Google Ads management services will align copy and landing pages with digital ad content so that potential clients will trust in your business and take action.
Tracking & Reporting
To show you the return on your investment, we track all ads, online purchases, and new leads. We share that information with you through our real-time client portal, Prager Analytics. These reports will keep you informed of every dollar spent and every conversion generated. We’ll also have a regularly scheduled review session with you to discuss campaign performance and discuss new ideas.
Give Your Website Traffic a Boost
Our Google Ads management services will help you create completely customized ad campaigns designed to bring new traffic and customers to your website. While we recommend pairing your Google Ads campaign with more long-term search engine optimization efforts, running ads will garner immediate results. The Prager team of digital marketing professionals will work with you throughout the entire campaign building, monitoring, and reporting process to ensure you are happy with your investment every step of the way. Our goal is always to help improve your bottom line so we take it very personally if a Google Ads campaign is not operating at peak performance. Contact us today to learn more about us and our paid search management process.