Launching a new website is an exciting milestone for any business. It’s the culmination of hard work, planning, and a vision for a stronger online presence. However, just building a great website doesn’t guarantee that your target audience will find it. This is where the power of Google Ads comes into play. Combining the launch of your new site with a strategic Google Ads campaign can significantly boost your visibility and drive targeted traffic from day one. But is it the right move for your business? Let’s explore the benefits and considerations, and why consulting with professionals like those at Prager can make all the difference when you’re wondering, “Should I run Google Ads along with launching a new site”.
One of the most compelling reasons to run Google Ads alongside launching your new site is the immediate visibility it offers. SEO efforts are crucial for long-term digital success but can take time to build momentum. Google Ads, on the other hand, can place you at the top of search results for relevant keywords right away. This is especially valuable for new websites that are still working on their organic search presence.
Google Ads allows you to target your advertising efforts with precision. By selecting specific keywords, demographics, and even times of day, you can ensure that your ads are being seen by the segment of the population most likely to be interested in what you offer. This targeted approach can increase the quality of your traffic, leading to higher conversion rates.
A common concern with any advertising is the cost. Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Also, you have complete control over your daily and monthly spending limits. This flexibility allows you to start small and adjust your budget based on the results you’re seeing, making it a viable option for businesses of all sizes.
Running Google Ads provides you with valuable data about your target audience and how they interact with your ads and website. This information can be instrumental in refining your overall digital marketing strategy, including SEO, content marketing, and more. Understanding which keywords drive traffic and conversions can inform your site’s content strategy and SEO efforts, making your website more effective over time.
Our team of digital marketing professionals has extensive experience with Google Ads and a deep understanding of how it fits into a comprehensive digital marketing strategy. We don’t just set up campaigns, we monitor and optimize them to ensure they’re delivering the best possible ROI. Plus, we are a Google certified partner achieved by numerous staff members passing annual comprehensive exams and managing millions in ad spend each year. Our certified staff work closely with you to ensure that your Google Ads efforts complement and enhance your new website, driving targeted traffic and contributing to your business’s growth.
Don’t leave your online success to chance. Contact the professionals at Prager. If you’re asking yourself the common question, “Should I run Google Ads along with launching a new site”, our team can help you understand the power of Google Ads to ensure that your new site makes a splash from day one. Together, we can create a tailored strategy that drives targeted traffic, generates leads, and grows your business. Contact us online today, and let’s make your new website launch a success.