It’s no simple task to have other reputable sites link to your Berks County, PA business, so a skilled link building service is often needed to assist in this task. At Prager, we preform regular audits of your site and its backlinks and we are able to deploy several methods to improve that audit score by removing bad links and locating opportunities for good links.
Boost Your Credibility and Improve Search Rankings
Every business wants to gain an edge on their competition. When it comes to your website, there are several factors that play a role in search engine ranking. On-page SEO and other commonly known factors that would be considered “best practices” should be done as a baseline anytime a website is launched. Link building services in Berks County, PA take things to the next level and focus on your domain’s authority. Security and relevant content will always be the most important factor in your domain’s authority, but having your site linked to by other reputable sites can give your business a big boost.
What is Link Building?
Simply put, a link building campaign is the process of obtaining links from trusted websites that all link back to your site. If Google and other search engines trust a website, that site will benefit in the search rankings. That also goes for sites that are linked to from that trusted website. The links tell the search engine that a site trusts the other site it’s linking to. For example, CNN is a website that is trusted for news. If CNN has an article referencing news about a business in your industry and links to your website, your domain will receive positive credit for that link from a reputable source like CNN. There are ways to acquire these trusted backlinks and that is something we can handle for you.
One of the best ways to get your website out to the masses is to create content that users will find useful. This can range anywhere from talking about your products and services to writing blog articles about niche topics related to your industry. Hopefully, a user with high authority will find your content and link to it on their website. This type of link building campaign is not a scientific process by any means because you have no control of who will find your content, let alone share it.
Prager Microsystems’ team of digital strategists and copywriters are experts in creating relevant content to increase your website’s visibility. You must understand though that not all sharing is good sharing if search engines don’t like the domain that is linking to your content. Those can create a negative backlink which is another topic we talk about later.
Manually creating the network of links can involve several tactics ranging from constantly posting a link to your site on trusted forums to having your site mentioned in an article on a highly-trusted site such as CNN as mentioned before. Some of these tactics can be a bit of a scheme or spammy and are not worth the potential negative impact. A simple first step is making sure your site is registered on popular directories that showcase your industry. Prager’s link building services focus on more sophisticated manual link building to create actual value for users and your site. Being penalized for shady practices is not something you want to try to come back from as it is a long road.
Stopping Negative Backlinks
If your site is being linked to from a disreputable site, that can penalize your domain and negatively impact your search ranking. It is important to keep an eye on the health and authority of the backlinks to your site. Part of our link building service is to regularly monitor the network of backlinks to your site and take the necessary steps to remove your site from any bad referring domains. This can be a tedious process but when your site’s visibility is paramount, it is a necessary step.
The Benefits of a Link Building Campaign
Finding the right website to have link to your site isn’t a simple process. Not only do you need to identify other reputable sites that will in turn benefit your site, you also have to get those sites to post the actual link to your site. Dedicating the time and effort to making and monitoring these connections is why many businesses choose to hire an agency like ours to enact a link building campaign for them.
Build the authority of your domain
By managing the incoming and outgoing links from your website, we can ensure quantity and quality.
Boost search engine rankings
Improving your domain’s health with quality links boosts the search engines’ trust in your site.
Increase your website’s visibility
Better SEO rankings and quality inbound links will have your site displaying in front of more users.
Drive referral traffic to your website
Having backlinks on relevant sites in your industry or niche will drive quality referral traffic.
Why Hire Prager Microsystems for Berks County, PA Link Building Services
When you hire Prager Microsystems for link building services, you are getting a data-driven team whose primary goal is increasing your website ranking. We have decades of experience increasing the SEO relevance of websites across many industries.