Sometimes you have to pay to play. In many industries, that means pay-per-click advertising is a key component to get your name in front of potential customers. At Prager Microsystems, we use deep data and real-time campaign monitoring to ensure you are getting the most exposure for the lowest cost. Good paid search management revolves around making sure that your efforts are highly targeted and optimized to ensure maximum ROI. It can be a frustrating game to play, but is a vital piece of the marketing mix.
Making PPC Ads on Google and Facebook Work for You
Why is paid search good for businesses in Benson, MD? Everyone wants to be at the top of Google’s search results. The fact is that search engine optimization (SEO) can take a while to develop, so a pay-per-click campaign can get you at the top of the search page almost immediately.
Paid Search Services Offered
- Google Ads
- Product Listing Ads
- Click-to-Call
- Facebook Ads
- Facebook Lead Capture
- Retargeting
- And More
Google Ads and Google Analytics Certified Partner
We know paid search, and more importantly, we know Google. The world’s most used search engine is constantly tweaking the algorithms that control what comes up in their search results. They want to make sure that you get the information you are looking for in the fewest steps possible. A number of our digital team members have achieved Google Ads and Google Analytics certifications so that we are equipped to follow the best practices when it comes to paid search management. By completing the courses Google provides and meeting their continuing education requirements, our agency is recognized as a certified Google Partner.
The Prager PPC Process
Paid search management teams are integral to a high-performing digital presence. Without paid search, businesses can lag behind competitors when it comes to search ranking and visibility. The Prager process is a proven method for increasing website performance, securing viable leads and improving search engine results. Here’s a quick breakdown of the steps in our process:
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Campaign Strategy
Using proprietary metrics and data, Prager’s digital strategists will determine specific and achievable goals, such as reduction of bounce rates, increase in lead quality, targeted ad and landing page content, and a boost in conversion rate. With a clear goal in sight, Prager’s digital marketing experts create campaigns that are aligned with your organization’s highest priorities.
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Keyword Research
Keyword and content development for Google Ads reaches beyond organic keyword research and creating evergreen content. Our paid search management team finds keywords that bring in high-quality leads and improve your quality score. Keyword research is nuanced, taking into account variables like trends, competitor campaigns, and user search behaviors.
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Implementation (Ad Copy and Landing Pages)
A well-managed and successful paid search advertising campaign directs users to the information they are promised when they click on your ad. The key is to align search terms and landing page content with digital ad content so that users will trust your business can offer them what they are looking for and entice them to take action.
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Performance Tracking
Another important aspect of paid search management is precisely tracking all ads and conversions that result in online purchases or new leads. We share this information through our real-time Client Extranet that has an easy-to-use interface. You’ll be able to keep an eye on every dollar spent and every conversion generated.
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Analyzing/Optimizing
Our paid search management specialists leverage data to optimize your ads’ quality score and conversion rate. We regularly review search terms and ad performance to find optimization opportunities. Our agile approach allows us to change strategies as markets and your priorities shift.
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Reporting
As mentioned previously, you will have access to our Client Extranet where all of your campaign information will be available to you at any time. The expectations that you set during our initial strategy session will determine the frequency and depth of the performance reviews with our digital marketing team.
Facebook Advertising Agency
Facebook Ads offer a unique opportunity for businesses with typically a lower cost per click since your audiences are already grouped. With Google Ads, we rarely know who is performing the search, whereas, on Facebook, we know who they are, where they are, and what they like. This offers enhanced targeting to really pinpoint potential customers with a number of selectable criteria. We can provide display ads that offer multiple slides or more simple campaigns that capture lead information that will be sent to you. The same detailed planning, analyzing, and reporting process outlined above is followed for Facebook paid search management.
The Prager Paid Search Management Difference
The proof is in the data. At Prager, we pride ourselves on being one of the most thorough paid search management agencies for Benson, MD businesses. From research and planning to implementation and reporting you will find that our impeccable attention to detail is what sets us above the competition. We live and breathe data and we use it to improve your bottom line.
