Don’t Gamble When It Comes to Google and Bing Ads


There are moments when you need to make a financial commitment to enter the game. In various industries, this involves utilizing a Google Ads Manager as a crucial tool to introduce your brand to potential customers. At Prager Microsystems, we harness the power of in-depth data analysis and real-time campaign monitoring to ensure that you achieve maximum exposure while keeping costs to a minimum. Successful management of paid search revolves around precise targeting and optimization to ensure the highest possible return on investment. Although it may seem like a challenging endeavor, it's an essential aspect of your marketing mix.

Making PPC Ads on Google and Bing Work for You

How can paid search benefit businesses in Owings, MD? Achieving a high ranking in Google's search results is a universal goal. However, it's important to recognize that search engine optimization (SEO) typically demands time for results to materialize. In contrast, a Google Ads Manager can swiftly position your business at the top of the search page.

Paid Search Services Offered

  • Google Ads
  • Product Listing Ads
  • Click-to-Call
  • Facebook Ads
  • Facebook Lead Capture
  • Retargeting
  • And More

Google Ads and Google Analytics Certified Partner

We know paid search, and more importantly, we know Google. The world’s most used search engine is constantly tweaking the algorithms that control what comes up in their search results. They want to make sure that you get the information you are looking for in the fewest steps possible. A number of our digital team members have achieved Google Ads and Google Analytics certifications so that we are equipped to follow the best practices when it comes to paid search management. By completing the courses Google provides and meeting their continuing education requirements, our agency is recognized as a certified Google Partner.

Facebook Advertising Agency

Facebook Ads provide a unique opportunity for businesses, often delivering a lower cost per click thanks to pre-grouped audiences. Unlike Google Ads, where the searcher's identity can be elusive, Facebook provides detailed user information, including demographics, location, and interests. This grants us enhanced targeting capabilities, allowing us to pinpoint potential customers using various selectable criteria. Whether through multi-slide display ads or streamlined lead capture campaigns, we tailor our approach to your needs. Rest assured, the same comprehensive planning, analysis, and reporting process described earlier is implemented in our Facebook paid search management.

Our GOOGLE ADS Management Process

Paid search management teams are integral to a high-performing digital presence. Without paid search, businesses can lag behind competitors when it comes to search ranking and visibility. The Prager process is a proven method for increasing website performance, securing viable leads, and improving search engine results. Here’s a quick breakdown of the steps in our process:

Campaign Strategy

Prager's digital strategists utilize their proprietary metrics and data to identify specific and realistic objectives. These goals may involve lowering bounce rates, enhancing lead quality, tailoring ad and landing page content, and increasing conversion rates. With a clear focus, Prager's digital marketing experts develop campaigns that closely align with your organization's most critical needs.

Keyword Research

In Google Ads, keyword and content development extends beyond the realm of standard organic keyword research and creating evergreen content. Our paid search management team is skilled at identifying keywords that attract high-quality leads while also improving your quality score. Keyword research involves a sophisticated analysis, taking into consideration variables such as trends, competitor campaigns, and user search behaviors.


Successful management of a paid search advertising campaign ensures that users are directed to the information they were offered when they clicked on your ad. The key lies in harmonizing search terms and landing page content with your digital ad content, thereby instilling confidence in users that your business can deliver what they're seeking and enticing them to take action.

Performance Tracking

Precisely monitoring all ads and conversions that lead to online purchases or new leads is another vital component of paid search management. We provide this information via our real-time Client Extranet, which boasts an intuitive interface. You'll have the ability to closely monitor every expenditure and each conversion generated.


Paid search management experts on our team leverage data to fine-tune your ads' quality score and elevate conversion rates. We conduct regular evaluations of search terms and ad performance to identify optimization prospects. Our adaptable approach allows us to pivot strategies in line with evolving market trends and your changing priorities.


As mentioned before, our Client Extranet provides you with access to all your campaign information whenever you need it. The expectations set during our initial strategy session will determine how frequently and comprehensively performance reviews are conducted in collaboration with our digital marketing team.

The Prager Google Ads Management Difference

The evidence lies in the data. At Prager, we hold our position as one of the most comprehensive paid search management agencies for Owings, MD businesses. Our commitment to meticulousness spans the entire process, from research and planning to implementation and reporting. What truly distinguishes us is our unwavering attention to detail. We are deeply immersed in the world of data, utilizing it to enhance your bottom line.

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