SEO Services vs PPC Marketing – How To Decide

There Are Numerous Ways to Boost Web Traffic

Your website is one of your most powerful sales tools. Now more than ever, potential customers are doing their own research online to determine whose services they want to use. To get a leg up on your competition, you are probably deciding to engage in digital marketing SEO services or Pay-per-click (PPC) marketing.

While both SEO and PPC will ultimately boost the traffic to your website, there are distinct differences between the two approaches. For starters, you found this article because it was crafted for SEO purposes and you clicked the link in the organic search results. You probably noticed some links at the top of the search results that had the word “Ad” next to the URL. Those are the result of a PPC marketing campaign. Below is a rough breakdown of what each service provides and how it can benefit your business.

What SEO Services Provide

When looking to improve your website’s SEO, there are a few steps that must be taken before deploying any website updates or content creation. Keyword research is the foundational step in improving your site’s SEO. During this process, focus keywords will be identified based on your goals and keyword rankings. These keywords will be used to shape your site’s on-page content. Professional SEO service providers will also recommend updating your site’s structure as needed to be more search engine friendly. You will then be able to develop and deploy more content throughout your site to show the search engines that you are a trusted provider of information on your chosen topics. You can also work to improve the links to your website by identifying bad links and asking for their removal.

What PPC Marketing Provides

Pay-per-click marketing is almost as simple as it sounds. You identify words and phrases that will trigger your ad to display on search engines. A properly built PPC marketing campaign will be focused on your cost per acquisition (CPA). Your focus keywords will be structured in a way so that the most relevant ad will be shown for a given search. This can be a very tedious process to set up and maintain over time to ensure that you are not wasting money paying for bad clicks or leads. Our PPC management services can help with the creation and maintenance of your campaign.

SEO Services vs PPC Marketing

Start by Identifying the Goals for Your Website

Now that you have an understanding of the basics of SEO services and PPC marketing, you need to think about what you want for your website and your business. Are you looking for direct sales, phone calls, form entries, or simply more traffic and brand awareness? Once you know your goals, your SEO and/or PPC strategy can start to take form.

Determine Your Timeframe for Results

How long until you see results is the other main difference between SEO and PPC. PPC provides virtually immediate results as you are paying for advertising that will send users to your website. SEO is more of a long-term approach to have your site begin to crawl up the organic search rankings where it can be seen by more people, more of the time. SEO is much more cost effective long-term but takes time to mature and grow. PPC will give you instant results, but is more expensive long-term because you have to keep paying Google for each and every ad click.

Deploy Campaign Strategy

An integrated approach is recommended for newer businesses or ones that are looking for immediate and long-lasting results. While you focus on SEO you can deploy a PPC campaign to generate those instant leads. Both have benefits that can impact your website traffic and your ability to capture new customers.

If You Have Questions, We’re Here to Help

We understand the potentially confusing and certainly labor-intensive nature of SEO services vs PPC campaigns. That’s why our digital marketing agency offers SEO services and PPC management to help business owners focus more on what they do best, running their business. Through decades of experience navigating the ups, downs, ins, and outs of digital marketing, our SEO and PPC experts will use data to craft campaigns that ultimately help your bottom line. Contact Prager today to learn how we can help your business.