When you are developing your marketing strategy for your website, the most common question you will ask is – SEO or PPC: Which is Better for Business? The answer is that it all depends. Both forms of advertising have their benefits, and both have their drawbacks.
SEO vs PPC – What Is The Difference?
SEO, or search engine optimization, is all about using the right keywords to get found when someone does a search. SEO is about developing the right content for your site so that potential clients will find you when they search for your product or service.
PPC, or Pay Per Click, is paid advertising on search engines. This type of marketing places you at the top of the search results page or on the right-hand side so that people will first notice the advertisement when the page loads.
Both of these types of advertising require that you have a good knowledge of keywords and how to structure your ads or content so that they are easily found in searches.
SEO vs PPC – Who Benefits The Most From Each Type?
If you have a brand new company or a new website, you will benefit from using PPC advertising because it will move you to the front of the search results. As you establish your brand, you need to generate as much exposure to your site as possible. If you are an established site, fine-tuning your SEO will help you generate more organic traffic to your site. Improving your SEO should be an ongoing effort because the market continually changes. For the best results, both types of marketing should be used to drive the most traffic to your site.
SEO vs PPC – Cost Differences
There are costs associated with both types of advertising. Improving your SEO is the most cost-effective advertising method and has the longest-lasting impact on your site. When you have excellent SEO, you will continue to drive traffic organically to your site. PPC can vary significantly in cost. Keywords have different values with the search engines, and some words will be more expensive than others. To make the most from this type of advertising, you should work with a PPC pro who will help you select the best keywords while remaining within your advertising budget.
SEO vs PPC – Overall Thoughts
The Internet is a competitive place, and the correct marketing methods are crucial for your business’s success. If you are unsure which marketing methods are best for your company; contact the experts at Prager Microsystems today. We can help you develop the best marketing strategy for your site based on your specific needs.