Internet marketing started nearly when the Internet did – right after the first web browser became popular in the early 1990s, the amount of money spent on Internet advertising began to increase. These days, nearly half of many businesses’ advertising budgets go toward digital efforts.
Yes. Marketing your business on the Internet costs less than marketing through more traditional outlets like newspapers, television, radio, etc. There are many strategies you can invest in for little cost and others (like social media) for no cost that can help you create brand exposure and reach a variety of potential customers.
Absolutely! These days, it’s highly recommended that you have some sort of Internet marketing strategy in place. Promoting your business online can help you increase your sales, connect with customers, reach a wider audience, and create an online reputation for your company.
In today’s Internet-driven world, it’s important for your business to have a strong online presence. Internet marketing combines elements like search engine optimization, link building, paid search, and website analytics to increase your business’s online exposure and drive more traffic to your website.