What to Know About Google’s “Possum” Update

Google’s latest algorithm update (named “Possum” by the local search community because of its results) launched nearly a month ago, and many businesses noticed a change in their rankings – some good and some bad. Here are some things the update affected.

What Makes a Good SEO Content Writer?

When it comes to search engine optimization, one of the most important things that your business can have on its website is content – and an SEO content writer to write it. Hiring a professional SEO content writer can help you get the search engine results that you want in order to get the customers you need.

A Few Ways to Boost Your SEO on a Budget

Search engine optimization is always changing, and long-term strategies not only take time, but also money to get your company to where it wants to be. If you’re on a budget, there are still ways you can boost your SEO and make your website more visible and reputable. Here are six ways to do so.

Hey Copywriters! Stop Making These SEO Mistakes

If you’re an SEO copywriter, you know that there’s a delicate art to writing copy that both pleases your websites visitors and gets your recognized by search engines. The world of SEO constantly evolves and there are some things that copywriters still do that hurt their optimization efforts. For example…

Why Now Is a Good Time for Local SEO

Some people still think that local SEO is only beneficial to small mom-and-pop businesses and that these businesses need local SEO in order to be found. The truth is, local SEO can benefit businesses of all sizes and as we become more and more connected, we’ll expect to have the best available resources – many times, that means local.

In the SEO World, Keyword Phrases Are Fading

At one point, keywords were the backbone of search engine optimization; when you wanted to reach the top of Google, you filled your website with the keywords you wanted to be ranked for and after that, you sat back and watched your rankings climb (heck, our digital marketing agency remembers it).

4 SEO Tactics to Leave Behind

Search engine optimization is all about boosting the number of website visitors to a specific website by ensuring that website ranks highly on search engine results lists. (To put it simply, if your website is at the top of Google’s list, more people will click on it.) In order to get to the top of results lists, however, it takes a handful of SEO tactics.

An Interview with Sean Deets

When it comes to search engine optimization, our Senior Project Manager Sean Deets is who we count on to make our clients happy. Sean’s been a member of our Philadelphia digital marketing company for 8 years and has learned the ins and outs of the industry. I sat down with him for an interview. Here’s what he had to say.

8 Simple Link Building Strategies

At Prager, we offer link building services & solutions for businesses across the country, but we love encouraging people to get out there. If you’ve got some time, there are many simple link building strategies that you can do yourself. Here are some of our favorites.

The Evolution of SEO

Some people claim that search engine optimization is dead, however, anyone in the digital marketing industry knows that it’s not dead – it’s just different. SEO has gone from simple techniques meant to gain traffic to a more advanced medley of engagement, rankings, and leads. The world of SEO is constantly evolving, and as search engines change and the Internet progresses, so do SEO efforts. Here’s a brief history of SEO: