Search Engine Optimization Category

Why You Shouldn’t Ignore Local SEO

Search engine optimization is an essential part of any digital marketing campaign. However, SEO isn’t just limited to Google rankings – local SEO is an important part of the strategy as well. According to CMG, 50 percent of consumers who do a local search on their smartphone (and 34 percent who use their tablet) visit a local business within 24 hours. If your company hasn’t invested in local SEO techniques, you won’t be a business that these consumers find. Here’s why you shouldn’t ignore local SEO.

October 26, 2018 by Alyssa / In Search Engine Optimization

Don’t Make These Common SEO Mistakes

When it comes to digital marketing, a good campaign needs a good SEO strategy. Today, the world of SEO and its best practices are constantly changing, so it’s important to stay on top of what’s successful and what’s not. Here, we share the common mistakes that many SEO experts make and why you should avoid them.

August 9, 2018 by Alyssa / In Search Engine Optimization

Get a Head Start on Your Fall SEO

At Prager, we know that for most companies, business slows down in the summer – people have better things to do than to surf the web, like go to the beach, host a barbecue, take the kids to the water park, and more. But summer is coming to an end and if your company is ready for fall, you could see more revenue. Now is a great time to get a head start on your fall SEO, with these tactics.

February 9, 2018 by Alyssa / In Search Engine Optimization

How Videos Can Boost Your SEO Efforts

Today’s search engine optimization efforts have advanced from basics like directory listings and domain names to advanced algorithms and new search engine result filters. One element that has worked its way into SEO importance is video and in this blog by Edgy Labs, we discover the ways it can boost your business.

October 19, 2017 by Alyssa / In Search Engine Optimization

A Few Quick Optimization Tips

Scenario: You own a bicycle shop in San Francisco, California called “The Spokes Man,” but you haven’t optimized your company’s website for visibility. If a local biker knows the name of your shop and types in “The Spokes Man” on a search engine, he’ll be able to find you.

October 6, 2017 by Alyssa / In Search Engine Optimization

3 Road Blocks to Avoid When Starting an SEO Campaign

When it comes to search engine optimization, there are many business owners who don’t understand the actual power that a tailored campaign can give them. However, SEO is a cost-effective marketing technique that can keep your business ahead of your competitors. Because many don’t understand the power of SEO, there are some common misconceptions floating around out there.

June 9, 2017 by Alyssa / In Search Engine Optimization

The Half-Truths Behind SEO Practices

Search engine optimization is an important part of your business and at Prager, we know the world of SEO can get a little complicated. From Google rankings to social media to content strategies, there are many things that factor into your SEO success – and it’s important to know which practices are misleading and which aren’t.

January 12, 2017 by Alyssa / In Search Engine Optimization

5 Ways Artificial Intelligence May Affect SEO

Artificial intelligence is becoming a very real thing – in fact, Google has already rolled out a technology called RankBrain that helps it deliver search results better. With AI playing a part in search engines, digital marketers will have to alter their search engine optimization efforts in order to get their businesses to the top of search engine results.

October 14, 2016 by Alyssa / In Search Engine Optimization

SEO Campaigns: When Should I See Results?

Client expectation is a major part of any marketing program and many times, we’re asked “When can I expect to see results?” It’s normal to want to put a timeline on the success of your SEO program, but there are a lot of variables that need to be taken into consideration in order for our efforts to pay off.

September 30, 2016 by Alyssa / In Search Engine Optimization

What to Know About Google’s “Possum” Update

Google’s latest algorithm update (named “Possum” by the local search community because of its results) launched nearly a month ago, and many businesses noticed a change in their rankings – some good and some bad. Here are some things the update affected.

Category: Search Engine Optimization