How to Improve Your Online Business Security

At our digital marketing agency, we’ve learned that you never know what’s going to happen next (take the massive Target breach, for example). That’s why it’s important to take all of the steps you can to create a safe online business operation. Here are some tips to help you improve your security.

How to Go From Founder to CEO

As an entrepreneur, you know how much work it takes to create a successful business; from choosing a location to hiring employees to finalizing your list of products or services, you’ve spent a lot of time building the foundation for your company. Since your company is now off the ground, however, it’s time for you to move from founder to CEO. Here’s how.

Corporate Gift-Giving 101

Everybody loves getting gifts, but when it comes to the corporate world, some gifts you get may cause a conflict of interest, be against your company policy, or simply make you uncomfortable. That’s why if you’re going to give your clients or customers a gift for the holidays, make sure you don’t induce any of those feelings.

6 Types of Workers That Need to Go

When it comes to working, each employee may have a different method of getting their tasks done or a certain order in which they do things, but when you look at the bigger picture, employees can be narrowed down to a handful of “types.” Here are 6 types that are probably doing more to hurt than to help.

8 Business Scams to Watch For

Even the best of us have fallen for a scam every once in awhile, but when it comes to a business, a phony deal can mean a loss of hundreds of dollars. Be on the lookout for these common business scams and avoid being taken advantage of.

Can GoDaddy Rebrand Itself?

“GoDaddy” became a popular name among Internet domain registrars because of its risque marketing tactics and racy ads that featured women like Candice Michelle, Danica Patrick, and Jillian Michaels.

How to Succeed in Reputation Management

Years ago, before social media and online ratings became popular, companies wouldn’t have to worry about customers posting bad reviews or unsavory comments about their company – they could just sell their products or services and hope that if someone was unhappy, they’d keep it to themselves.

What Would Happen If Facebook Were Hacked?

If you have a Facebook profile, you know that the platform allows you to store personal information, but what would happen if Facebook were hacked and everyone’s personal information was compromised?

A Reputation Management Lesson from Applebee’s

Having a social media presence is a great idea when it comes to marketing your business – if you know how to use it. Having a constant, current connection with your customers can be either a blessing or a curse.