Learn about why reputation management is important and what you can do to keep a positive influence.
When it comes to company success, your reputation is something that can make or break your impression on potential customers. If your reputation is good, more people will be willing to invest in your goods or services; if it’s bad, however, you may have trouble building a solid customer base. Here, our digital marketing company shares an article from Forbes that supports the importance of reputation management.
For small businesses, positive word-of-mouth is what leads to sales and in today’s technological world, most of that positive word-of-mouth comes from your online reputation. If you’re a B2C company, image is everything and here, our digital marketing experts share five tips for keeping the positivity afloat and the negativity minimal.
With so many review websites out there, there’s no shortage of places you can go to find consumer opinions about a business. But reviews aren’t just beneficial for the consumer – they’re also beneficial for the business itself, and that’s why it doesn’t hurt to ask your customers for a review.
Hackers are getting smarter by the day, but unfortunately, many companies don’t realize how badly a hack could compromise their business. Forbes contributor William H. Saito writes an opinion article about the importance of taking cybersecurity seriously and implementing it well. We thought it was a good one to share.
Reputation management is an important part of any marketing strategy and with today’s easily accessible technologies, it’s all too easy for just one mistake to reach millions of people. Whether you’re just beginning a reputation management strategy or you need help fixing your current one, our digital marketing firm put together a few mistakes that you should avoid.
In today’s day and age, if you want your business to be successful, you have to establish a strong brand. A brand helps people recognize your business, whether it’s through a product, logo, slogan, or name, and is a great way to increase exposure and credibility.
You spent years working hard to build up your business. You suffered through many sleepless nights, did everything you could to get the necessary funds, and made sure you hired employees you could count on. The last you want to do is see your work ruined by a couple of unsatisfied customers.
As online forums and consumer blogging grow in popularity, it’s important for businesses to monitor their online reputation. Even if your business has provided years of great customer service and products, “you can’t please everyone,” as the saying goes. You may still get some negative reviews, which could end up driving away potential new customers.
There are many benefits to getting customer reviews about your business. When you’re on the inside all the time, it’s hard to see things from the outside, and customer reviews can help you do that. Customers are almost always willing to talk about their experience with a company, and reviews can give you an honest and fair assessment of your performance.
Any good business owner knows that having a presence on popular social media websites like Twitter, Facebook, Pinterest, and LinkedIn as part of a digital marketing strategy is necessary in order to build connections, but what they should also know is that these presences can affect their business’s reputation. Here’s how.
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